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How being transparent is an essential PR ideal
There’s a lot of talk these days about being transparent in our culture, in our connections with one another, and especially in the actions and decisions of local or regional politics and government. As a free and open society, we all understand the value of knowing what’s going on at every level of, say, a state government. This holds true to all kinds of organizations and entities, including businesses. That’s why many get confused and are challenged when there is a reluctance by individual leaders or groups to be candid and open about issues like finances, personnel decisions, timelines or costs
Talking to the generations
Many of us believe we know about the various generations of people around us. Certainly, they have all been labelled in recent years by social
Twitter tips – important for your social media strategy
The expert Logos Communications Team considers Twitter an integral part of any organization’s social media strategy. Why? The reach of the platform (founded in 2006 and
Developing a content calendar that makes a marketing impact
All too often companies enter the world of social media posts, blog writing, e-mail marketing and what’s called “content marketing” without a solid plan on
Logos Communications wins prestigious Clarion Awards, continues excellence in communications
Canton-based Logos Communications was recently honored with two awards for excellence in the field of communications by the Association for Women in Communications (AWC). The
22 lessons learned in 22 years
Okay, here is what I have learned over the past 22 years of owning and operating my own company. Discover the work you are passionate
Do press releases support your SEO?
We all know the power of words, especially action-oriented phrases and words emphasizing results. They can indeed help shape press releases and convey a company
Best practices to increase blog traffic and engagement
Your eloquent, inspirational, educational, and content-laden blog posts and white papers become far more valuable if you ensure that they are SEO (Search Engine Optimization)
What it takes to get into Public Relations
Learning, deciding and networking. These describe what someone who wants to get into public relations needs to focus on. I will address each in detail
Know the power of good communications training
We all need training in this day and age. The world is moving so quickly, technology keeps changing and the tools we use in our