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PR trends for 2022 and beyond
A lot of people in our industry are focused on understanding what key trends are shaping public relations (PR) this year and going forward. Many talk about the growth of social media, video and podcasts, or the value of being focused on community awareness or things like diversity, inclusion and equity. Some talk about the need for data and analysis and still others mention things like content creation and being seen as an expert in your industry. While I appreciate all of these trend discussions, I often wonder whether we really are talking about public relations at all. Let’s hope
Why we don’t need another numbered list
Much of what we see online (and in print) seems to have been founded on the David Letterman school of “top 10” lists. While some
Elevating Your Elevator Pitch
Note: This article originally appeared in the September 2020 issue of the Association for Women in Communications monthly newsletter, Communique. It is used here with
Remote work doesn’t have to feel remote
For 21 years I’ve led a team of what in our pandemic world has been dubbed “remote workers.” I am not a huge fan of
What does 80/20 have to do with social media?
In business, many of us have heard of the 80/20 rule (aka Pareto Principle) that says 80% of the effects come from 20% of the
What’s in a name, or a subject line?
What was your favorite subject of study in school? English, perhaps or science? Maybe it was math. No matter the subject, we all shared in
Giving thanks to the men in our lives
Leaders come in many shapes and forms with various personalities, strengths and weaknesses. While the same can certainly be said of fathers, there is another
What’s on the mind of business owners?
Business owners have a lot on their mind these days. Among other things, they may be: Trying to figure out how to manage a remote
Think before you post
With more people working from home and sheltering in place, people are spending more time on social media – one report says global social media
Even during a pandemic, it’s important to communicate
Whether your company is open or closed, it’s still important to communicate with your customers, employees and vendors. But before you do that, you should