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Personal branding is really just good storytelling
Everyone has a story. And being able to tell that story in an engaging way is the foundation of what public relations (PR) is all about. This notion is a key part of our story at Logos Communications. We help our clients tell their stories to potential clients, media, and more. But what makes a good story? There are three key elements: Make it personal Be genuine Connect emotionally To break down these elements and how they work, I’d like to give you an example. So I’m going to tell you a short version of my story, and then explain
Remote work doesn’t have to feel remote
For 21 years I’ve led a team of what in our pandemic world has been dubbed “remote workers.” I am not a huge fan of
What does 80/20 have to do with social media?
In business, many of us have heard of the 80/20 rule (aka Pareto Principle) that says 80% of the effects come from 20% of the
What’s in a name, or a subject line?
What was your favorite subject of study in school? English, perhaps or science? Maybe it was math. No matter the subject, we all shared in
Giving thanks to the men in our lives
Leaders come in many shapes and forms with various personalities, strengths and weaknesses. While the same can certainly be said of fathers, there is another
What’s on the mind of business owners?
Business owners have a lot on their mind these days. Among other things, they may be: Trying to figure out how to manage a remote
Think before you post
With more people working from home and sheltering in place, people are spending more time on social media – one report says global social media
Even during a pandemic, it’s important to communicate
Whether your company is open or closed, it’s still important to communicate with your customers, employees and vendors. But before you do that, you should
Getting the word out during a crisis
Let’s focus on everything that happens behind the scenes before you ever even receive a crisis communication. In other words, the communication itself didn’t just
Every Picture Tells a Story
We all know the power of messages, the drama that beautifully crafted words can bring to telling a story. This idea of storytelling through a