Blog

PR “for dummies” – or how to do it successfully

PR (public relations) writing isn’t for everyone, but everyone needs good PR writing. So let’s make this easy and call this blog simply “PR writing for dummies.” There’s even a book you can buy to help you with this, but I’m going to share what I have learned over 23 years running my PR firm, Logos Communications. To begin, let’s first take a short step backwards. Public relations (PR) is a longstanding, specialized service that leans heavily on the written word and storytelling, whether it’s a press release, a blog such as this, a digital newsletter, social media post, web

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Know Your Audience

Whether it’s reaching prospects with your sales and marketing messages, communicating with customers or vendors, creating a communications plan, or targeting the media with your

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What’s A Brand?

Back in our nation’s Wild West days, cattlemen branded their herds with a hot iron that showed a simple mark, like their initials or even

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Taking the Lead

Taking the lead. Talking the talk and walking the walk. It’s often up to us as leaders to meet these standards. Each of these phrases

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Taking Time Out

Do you feel guilty about taking time off? Apparently, here in the U.S. a lot of us do. According to an article in Forbes, “Why

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Is Image Everything?

Have you ever come across a company that portrays themselves as one thing on Facebook (or Twitter or Instagram), but another thing on LinkedIn? And

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