Blog
How being transparent is an essential PR ideal
There’s a lot of talk these days about being transparent in our culture, in our connections with one another, and especially in the actions and decisions of local or regional politics and government. As a free and open society, we all understand the value of knowing what’s going on at every level of, say, a state government. This holds true to all kinds of organizations and entities, including businesses. That’s why many get confused and are challenged when there is a reluctance by individual leaders or groups to be candid and open about issues like finances, personnel decisions, timelines or costs
Even during a pandemic, it’s important to communicate
Whether your company is open or closed, it’s still important to communicate with your customers, employees and vendors. But before you do that, you should
Getting the word out during a crisis
Let’s focus on everything that happens behind the scenes before you ever even receive a crisis communication. In other words, the communication itself didn’t just
Every Picture Tells a Story
We all know the power of messages, the drama that beautifully crafted words can bring to telling a story. This idea of storytelling through a
Love Your Clients and Customers
In the spirit of Valentine’s Day, I want to revisit briefly a topic I have written about before, namely “loving your customer.” Here are three
Your Brand’s Reputation is Everything
Companies work hard to establish their brand, using valuable resources (time, people and money) to create a brand that will make their customers come back
Convergence: Media and Social Media
Whether we like it or not, media are looking at our company’s social media channels for information, news tips and more. So why not think
Leadership + Communication = Better Organizations and Engaged People
There are a number of people who believe communication is easy for business leaders, but nothing could be further from the truth. I learned this
Know Your Audience
Whether it’s reaching prospects with your sales and marketing messages, communicating with customers or vendors, creating a communications plan, or targeting the media with your
Telling Your Story on Social Media
Whether it’s Facebook, Twitter, Instagram or LinkedIn, if you have created social media channels for your business, think of them as platforms to tell the