Blog

PR “for dummies” – or how to do it successfully

PR (public relations) writing isn’t for everyone, but everyone needs good PR writing. So let’s make this easy and call this blog simply “PR writing for dummies.” There’s even a book you can buy to help you with this, but I’m going to share what I have learned over 23 years running my PR firm, Logos Communications. To begin, let’s first take a short step backwards. Public relations (PR) is a longstanding, specialized service that leans heavily on the written word and storytelling, whether it’s a press release, a blog such as this, a digital newsletter, social media post, web

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Tuning Out

Is the talk of the upcoming 2020 presidential election already making you shudder when you look at your social media channels? Is tuning out is

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Persistence Pays Off

The field of public relations requires several skills, among them: strong writing skills, understanding how to target the correct media outlet for a story, being

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Saying No

“Just say no.” That phrase was popular in the 1980s and 90s to help kids say no to illegal drug use. Today, I’m suggesting we

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Questions, anyone?

Questions. So many careers depend on them: sales people, doctors, nurses, teachers, journalists, attorneys — the list goes on and on. I’ve written before about

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Zombies!

Have you noticed the recent preoccupation with zombies in television, movies and video games (think “Walking Dead,” “Z Nation” and “World War Z”)? And what

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