Blog
How being transparent is an essential PR ideal
There’s a lot of talk these days about being transparent in our culture, in our connections with one another, and especially in the actions and decisions of local or regional politics and government. As a free and open society, we all understand the value of knowing what’s going on at every level of, say, a state government. This holds true to all kinds of organizations and entities, including businesses. That’s why many get confused and are challenged when there is a reluctance by individual leaders or groups to be candid and open about issues like finances, personnel decisions, timelines or costs
What’s A Brand?
Back in our nation’s Wild West days, cattlemen branded their herds with a hot iron that showed a simple mark, like their initials or even
What are You Afraid Of?
As an admitted extrovert, I enjoy meeting new people, seeing new places and learning new things. But let’s face it, not everyone is an extrovert.
Taking the Lead
Taking the lead. Talking the talk and walking the walk. It’s often up to us as leaders to meet these standards. Each of these phrases
Taking Time Out
Do you feel guilty about taking time off? Apparently, here in the U.S. a lot of us do. According to an article in Forbes, “Why
Is Image Everything?
Have you ever come across a company that portrays themselves as one thing on Facebook (or Twitter or Instagram), but another thing on LinkedIn? And
Does the Customer Really Matter?
I was a shopper with a mission. I knew exactly what store I was going to, what product I was going to buy and my
Tuning Out
Is the talk of the upcoming 2020 presidential election already making you shudder when you look at your social media channels? Is tuning out is
Taking the Crisis out of Communications
I’ve written about crisis communications on several occasions, even publishing an e-book just over a year ago. Today, I just want to remind you that
Persistence Pays Off
The field of public relations requires several skills, among them: strong writing skills, understanding how to target the correct media outlet for a story, being