Blog

Effective Communications Use Simplicity

How much time have you wasted trying figure out the message contained in poorly written memos and e-mails? It can be as simple as a memo asking employees to review a new policy, or use a special entrance during business hours. Often, however, poor business writing can lead to such simple messages becoming unclear and…

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Protect Your Business Reputation with Crisis Communications Planning

An employee who was fired for embezzlement starts circulating emails that inform people you are about to go out of business. A contractor is using your company email to send out solicitations to people to visit a fundraising campaign she has created. You are selling your business to a long-time, trusted employee and want to…

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Be Connected

When I started my business 16 years ago, I had a large Rolodex containing all of my contacts’ names, addresses and phone numbers. I also had strong personal relationships with members of professional associations where I had been a member for years. Those two resources combined were the source of all my business early on….

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Are You Listening?

“What’s your name sweetie?” Yes, those were the words I heard on the other end of the phone recently. Seems incredible, doesn’t it, that a gentleman who was calling a business (to potentially engage in business) would actually say such a thing in the 21st century? The caller had asked to speak to “the owner…

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Does the customer really matter?

Recently, I was a shopper with a mission. I knew exactly what store I was going to, what product I was going to buy and my goal was to achieve said shopping trip as efficiently as possible. So as I strode purposefully into the large supermarket near my home to buy some floral bouquets, I…

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Pay Attention – It just may save your life

“Hey are you paying attention?” That’s what was going through my mind as I was stopped in busy traffic. My thought was directed at a young lady absorbed in her all-important mobile device and oblivious to the car ahead of me that was attempting to pull up a driveway into a Kmart parking lot. When…

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Five Cost-Free Marketing Ideas

According to the U.S. Small Business Administration’s Office of Advocacy, small business creates between 60 and 80 percent of our country’s net new jobs every year. To keep a small business growing, small business owners need to market effectively, but what about the cost? How can you accommodate champagne taste on a beer budget? Here…

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Working in the 21st Century

I have a client who talks a lot about how working in the 21st Century is different from what we’ve done before. This point recently hit home when I worked on a magazine story about using technology to ‘take the office with you.’ I talked to a variety of entrepreneurs and business people who are…

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My Favorite Place

It’s odd. I don’t drink coffee, yet coffee houses are some of my favorite places to stop and get a beverage (usually Chai tea latte). And I have found, due to the plentitude of these spots, they are great places to meet people for business or pleasure. Throw in free Wi-Fi and you’ve got a…

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24 Technology

I’m a fan of the television series “24.” I loved it when it was on, love the reruns, loved last year’s revival season and hold great hope for the current talk of bringing it back again. If I am ever involved in a national security breach, terrorist plot or international crisis, I want CTU (Counter…

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