Blog

What About LinkedIn?

Yes, you are on Facebook – just like the rest of the world (or at least it feels that way). But what about LinkedIn? Chances are you have a profile, but when was the last time you: Updated your photo? Created a post for the LinkedIn Pulse feed? Checked to make sure all your contact…

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Everybody’s Watching

In today’s reality-TV, social media connected, 24/7 news reported, text-ready, always-on world, it can feel like everybody’s watching everyone else all the time. In a crisis scenario, people are watching you, your company, and your employees. Your professional reputation is under a microscope and the pressure is intense. It’s what you do next that matters….

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Does Your Company Care?

More and more these days we hear that Millennials want to work for companies that ‘make a difference.’ Companies That Care Day, celebrated March 17, 2016, is one event that encourages employers to focus on community initiatives and recognize the people who make their companies successful. It’s a Day that seems to be tailor-made for…

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Multi-tasking, the Myth

You’ve probably heard of MythBusters, the Discovery channel show that is now in its farewell season . When my kids were growing up, they were big MythBuster fans (what kid can resist watching things blow up or getting flattened like a pancake?). I personally like the idea of busting myths. There seems to be many…

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‘Appreciate’ Employees with Training

Your business will thank you. You’ve certainly hear of Administrative Professionals Day, but what about Employee Appreciation Day? Employee Appreciation Day – always the first Friday in March – was founded more than 20 years ago by Dr. Bob Nelson, author of “1001 Ways to Reward Employees” and other books on topics ranging from recognition…

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Who Are You Representing?

This blog may cause some of my fellow publicists to cringe, but I have to ask the question: Who are you representing? One of my pet peeves in the PR business is public relations firms that promote themselves in the media instead of their clients. What gives? Aren’t they being paid to get press coverage…

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Effective Communications Use Simplicity

How much time have you wasted trying figure out the message contained in poorly written memos and e-mails? It can be as simple as a memo asking employees to review a new policy, or use a special entrance during business hours. Often, however, poor business writing can lead to such simple messages becoming unclear and…

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Protect Your Business Reputation with Crisis Communications Planning

An employee who was fired for embezzlement starts circulating emails that inform people you are about to go out of business. A contractor is using your company email to send out solicitations to people to visit a fundraising campaign she has created. You are selling your business to a long-time, trusted employee and want to…

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Be Connected

When I started my business 16 years ago, I had a large Rolodex containing all of my contacts’ names, addresses and phone numbers. I also had strong personal relationships with members of professional associations where I had been a member for years. Those two resources combined were the source of all my business early on….

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Are You Listening?

“What’s your name sweetie?” Yes, those were the words I heard on the other end of the phone recently. Seems incredible, doesn’t it, that a gentleman who was calling a business (to potentially engage in business) would actually say such a thing in the 21st century? The caller had asked to speak to “the owner…

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