Blog
How being transparent is an essential PR ideal
There’s a lot of talk these days about being transparent in our culture, in our connections with one another, and especially in the actions and decisions of local or regional politics and government. As a free and open society, we all understand the value of knowing what’s going on at every level of, say, a state government. This holds true to all kinds of organizations and entities, including businesses. That’s why many get confused and are challenged when there is a reluctance by individual leaders or groups to be candid and open about issues like finances, personnel decisions, timelines or costs
Did You Really Mean to Say That?
Have you ever heard the saying, “If you don’t have anything nice to say don’t say anything at all?” That was something I learned when
Thanks to the Heroes
People who know me well know I was a fan of David Bowie as a teenager and through college. I still like listening to many
We Are the Leaders
Have you heard the song “We are the Champions?” What about the idea of “We are the leaders?” I’ve written about being a leader in
Customers Want to Talk. Are Companies Listening?
Have you ever tried talking to a large company? If you’ve ever had a problem with a large company’s product or service, you’ve probably run
Being Positive Overcomes the Challenges
When I was a teenager, my mother gave me a copy of The Power of Positive Thinking. I often think of that book when I’m
Swimming with Sharks
There’s something about sharks. I think it might have started with the 1970s movie Jaws, but today we have a whole week dedicated to them
Make Me a Match
PR people are many things — in the past I’ve compared us to athletes, cheerleaders, and superheroes. But what about matchmakers? That may seem like
Being “Green” Can Add Green to Your Bottom Line
Sometimes, I’m amazed by the power of a brand to change the world. Take this recent article about green marketing and a brand’s ability to
More Than a Decade and Still Growing
Logos Communications turned 18 years old recently. When I started the company in 1999, I didn’t know anything about being a business owner. I knew