Blog
PR trends for 2022 and beyond
A lot of people in our industry are focused on understanding what key trends are shaping public relations (PR) this year and going forward. Many talk about the growth of social media, video and podcasts, or the value of being focused on community awareness or things like diversity, inclusion and equity. Some talk about the need for data and analysis and still others mention things like content creation and being seen as an expert in your industry. While I appreciate all of these trend discussions, I often wonder whether we really are talking about public relations at all. Let’s hope
What is the difference between copywriting and content writing?
What a great question, and one whose answer is important when it comes to your efforts to market your brand and share the story of
Blog writing: how to do it yourself, with help
Blog writing has never been more popular and it remains important to anyone trying to develop a good content marketing strategy. But that doesn’t make
Be visual: tips for social media advertising
No matter what your social media skills might be, understanding the parameters and technical side of things like Facebook advertising can only be to your
What is good PR writing?
I am often asked by people what PR (public relations) writing is supposed to look like. Certainly, there is no magic formula, though there are
Storytelling as an essential part of your marketing strategy
As the new year fast approaches, all forms of planning are underway at companies large and small. Budgets are being considered, staffing levels reviewed, new
What is a PR plan all about?
Like so many things in the communications arena, preparing a PR (public relations) plan requires careful planning, research, a willingness to use a diverse approach
Writing is foundational for all good content
To put it simply, writing is our forte at Logos Communications. It’s what we do every day for nearly all of our clients. Without solid writing
Do you offer your prospects a call to action?
If you are a business owner, you are, hopefully, deploying focused marketing through numerous channels to find and communicate with new prospects and leads. Those
Talking to the generations
Many of us believe we know about the various generations of people around us. Certainly, they have all been labelled in recent years by social