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Business owners have a lot on their mind these days. Among other things, they may be: Trying to figure out how to manage a remote team. Encouraging potentially nervous employees to come back to the physical workspace once shelter-in-place orders have been lifted. Reinventing how they safely deliver their product or service to customers. Realizing…

With more people working from home and sheltering in place, people are spending more time on social media – one report says global social media usage is up 21%. I know I am checking Facebook and LinkedIn more than I did before. But what I am seeing from some businesses is a bit concerning. Most…

Whether your company is open or closed, it’s still important to communicate with your customers, employees and vendors. But before you do that, you should be asking yourself: What does your audience really need to know about your organization right now? There is too much information coming out every day; it’s overwhelming and people are…

Let’s focus on everything that happens behind the scenes before you ever even receive a crisis communication. In other words, the communication itself didn’t just appear (like some viruses); it is transmitted only after careful thought and assistance from professional communicators. Understand that for companies large and small who are trying to manage a crisis,…

We all know the power of messages, the drama that beautifully crafted words can bring to telling a story. This idea of storytelling through a consistent brand message is so powerful that sometimes we forget the other key component to messaging – the visual. So, what makes up a great visual message? Well, what we’re…

In the spirit of Valentine’s Day, I want to revisit briefly a topic I have written about before, namely “loving your customer.” Here are three simple ways to show your clients and customers some love this month. Respect their decision-making We should always respect the choices customers make when it comes to our products and…

Companies work hard to establish their brand, using valuable resources (time, people and money) to create a brand that will make their customers come back again and again. Yet it doesn’t take much to jeopardize that brand – a bad review on any number of online sites (Google, Glassdoor, Yelp, etc.) can wreak havoc. That…

Whether we like it or not, media are looking at our company’s social media channels for information, news tips and more. So why not think of social media as being a complement to your existing communications efforts? After all, social media provides an interactive way to tell your story and build relationships with your audience(s),…

There are a number of people who believe communication is easy for business leaders, but nothing could be further from the truth. I learned this as a result of a graduate certificate course I recently completed on Communication and Leadership. A leader is not only expected to communicate, but communicate well because their organization and…

Whether it’s reaching prospects with your sales and marketing messages, communicating with customers or vendors, creating a communications plan, or targeting the media with your press releases, knowing your audience matters. Asking some questions upfront will help you do a better job of reaching the right audience with your message. Who do we want to…