I’ve written about crisis communications on several occasions, even publishing an e-book just over a year ago. Today, I just want to remind you that a business crisis can take many forms, including:
The field of public relations requires several skills, among them: strong writing skills, understanding how to target the correct media outlet for a story, being able to succinctly deliver a pitch to a reporter (in one minute or less) and, finally, persistence.
For me, persistence is about putting in hard … Read more
Your business’s website competes with millions of other websites. No doubt, you want your site to come up at the top of search engines when people are searching for your product or service. Website rank is based on dozens of factors, but it is an indication of your website’s popularity … Read more
“Just say no.” That phrase was popular in the 1980s and 90s to help kids say no to illegal drug use. Today, I’m suggesting we just say “no” if a potential business opportunity is not a fit for you and your company.
Now this may strike you as a little … Read more
Questions. So many careers depend on them: sales people, doctors, nurses, teachers, journalists, attorneys — the list goes on and on. I’ve written before about the importance of asking questions.
As professional communicators, my team and I find that our work often depends on questions.
When speaking to a reporter … Read more
Have you noticed the recent preoccupation with zombies in television, movies and video games (think “Walking Dead,” “Z Nation” and “World War Z”)? And what is a zombie, anyway? Well, according to Dictionary.com and Wikipedia, a zombie is a corpse “reanimated through various methods, most commonly magic.” But what … Read more
“Sometimes I feel like I work in a zoo.” That was the comment shared with me by an employee of a business I was visiting. No, she wasn’t referring to her coworkers. She was talking about the plethora of animals in the office – people’s pets (dogs of all sizes … Read more
We don’t just leave our feelings in the car when we walk into our workplace. They’re part of who we are and we can’t ignore them. But it’s how we face them that’s important in our relationships and communications – business and otherwise.
Feelings are a response to the way … Read more
Everyone has had difficulty communicating with someone. In those moments, you may have thought, “Are we speaking the same language?” Whether that literally means the actual language (in the case of perhaps speaking to a person from another country) or being a matter of personal communication style, we wouldn’t be … Read more
Be honest: do you love what you do? This is a great question to start the year with, in my mind. Many of us could benefit from taking stock of who we are, what we do, and how we want to improve.
If you’ve been reading my newsletter and blogs … Read more
