Blog
Personal branding is really just good storytelling
Everyone has a story. And being able to tell that story in an engaging way is the foundation of what public relations (PR) is all about. This notion is a key part of our story at Logos Communications. We help our clients tell their stories to potential clients, media, and more. But what makes a good story? There are three key elements: Make it personal Be genuine Connect emotionally To break down these elements and how they work, I’d like to give you an example. So I’m going to tell you a short version of my story, and then explain
Importance of PR during the busy holiday season
Some may see the holiday season as a time to relax their publicity efforts, but there are plenty of good reasons to ramp up your
Why you need a good media kit
Even in this age of virtual connections, snappy social posts, and loads of visual and audio marketing through videos and podcasts, there is still a
PR “for dummies” – or how to do it successfully
PR (public relations) writing isn’t for everyone, but everyone needs good PR writing. So let’s make this easy and call this blog simply “PR writing
What is legacy media?
People often wonder when they hear terms like “legacy media” or “mass media.” Sometimes the phrase is “mainstream media,” or some even call it “old
What are the 3 major forms of Digital Marketing?
Marketing a company can be a daunting task if you are trying to do it yourself, or even if you get assistance from a PR
How to be a good blog writer
People ask all the time, “What does it take to write a good blog, one that is worth reading?” The answer is simple: be a
PR trends for 2022 and beyond
A lot of people in our industry are focused on understanding what key trends are shaping public relations (PR) this year and going forward. Many
What to do when your PR succeeds
It does still happen. A press release (PR) can bring results with traditional media or even non-traditional communications outlets (online news sites, for example). The
How does a Public Relations firm work?
At the heart of many public relations (PR) firms is what I call a “program” where the new client is placed into a certain approach