Blog
How being transparent is an essential PR ideal
There’s a lot of talk these days about being transparent in our culture, in our connections with one another, and especially in the actions and decisions of local or regional politics and government. As a free and open society, we all understand the value of knowing what’s going on at every level of, say, a state government. This holds true to all kinds of organizations and entities, including businesses. That’s why many get confused and are challenged when there is a reluctance by individual leaders or groups to be candid and open about issues like finances, personnel decisions, timelines or costs
Understanding storytelling in PR
There many ideas to consider when using public relations (PR) to showcase your brand or company’s services and products. We have talked before about the
What is public relations marketing?
Marketing and public relations (PR) are tightly linked, and while marketing is defined as any form of activity that helps promote and sell products or
Embracing the virtual networking era
Learning new ways to sell and develop new strategic relationships in a virtual era has been a challenge for many business owners and sales leaders.
Importance of PR during the busy holiday season
Some may see the holiday season as a time to relax their publicity efforts, but there are plenty of good reasons to ramp up your
Why you need a good media kit
Even in this age of virtual connections, snappy social posts, and loads of visual and audio marketing through videos and podcasts, there is still a
PR “for dummies” – or how to do it successfully
PR (public relations) writing isn’t for everyone, but everyone needs good PR writing. So let’s make this easy and call this blog simply “PR writing
What is legacy media?
People often wonder when they hear terms like “legacy media” or “mass media.” Sometimes the phrase is “mainstream media,” or some even call it “old
What are the 3 major forms of Digital Marketing?
Marketing a company can be a daunting task if you are trying to do it yourself, or even if you get assistance from a PR
How to be a good blog writer
People ask all the time, “What does it take to write a good blog, one that is worth reading?” The answer is simple: be a