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PR trends for 2022 and beyond
A lot of people in our industry are focused on understanding what key trends are shaping public relations (PR) this year and going forward. Many talk about the growth of social media, video and podcasts, or the value of being focused on community awareness or things like diversity, inclusion and equity. Some talk about the need for data and analysis and still others mention things like content creation and being seen as an expert in your industry. While I appreciate all of these trend discussions, I often wonder whether we really are talking about public relations at all. Let’s hope
Twitter tips – important for your social media strategy
The expert Logos Communications Team considers Twitter an integral part of any organization’s social media strategy. Why? The reach of the platform (founded in 2006 and
Developing a content calendar that makes a marketing impact
All too often companies enter the world of social media posts, blog writing, e-mail marketing and what’s called “content marketing” without a solid plan on
Logos Communications wins prestigious Clarion Awards, continues excellence in communications
Canton-based Logos Communications was recently honored with two awards for excellence in the field of communications by the Association for Women in Communications (AWC). The
22 lessons learned in 22 years
Okay, here is what I have learned over the past 22 years of owning and operating my own company. Discover the work you are passionate
Do press releases support your SEO?
We all know the power of words, especially action-oriented phrases and words emphasizing results. They can indeed help shape press releases and convey a company
Best practices to increase blog traffic and engagement
Your eloquent, inspirational, educational, and content-laden blog posts and white papers become far more valuable if you ensure that they are SEO (Search Engine Optimization)
What it takes to get into Public Relations
Learning, deciding and networking. These describe what someone who wants to get into public relations needs to focus on. I will address each in detail
Know the power of good communications training
We all need training in this day and age. The world is moving so quickly, technology keeps changing and the tools we use in our
Public Relations versus Advertising
What’s the difference? There are many ways to get an organization’s brand seen by potential clients or prospective employees, whether that brand is a service,