Blog
Personal branding is really just good storytelling
Everyone has a story. And being able to tell that story in an engaging way is the foundation of what public relations (PR) is all about. This notion is a key part of our story at Logos Communications. We help our clients tell their stories to potential clients, media, and more. But what makes a good story? There are three key elements: Make it personal Be genuine Connect emotionally To break down these elements and how they work, I’d like to give you an example. So I’m going to tell you a short version of my story, and then explain
For Logos Communications 23 is more than just another number
Numbers have meaning, and there is certainly plenty of recent insights into how data (often in the form of numbers) and storytelling go hand in
Professionals to the rescue
When it comes to “do it yourself” (DIY) marketing, many business owners and leaders count on members of their team, some who may have been
Award recognition is a legitimate PR approach
When I talk to people about public relations (PR), many business owners in particular only seem to focus on sending press releases and seeking publicity from
Writing for different audiences
Whether it’s our social media posts, emails, brochures, press releases or even documents like memos, your approach to writing itself can become a stumbling block
Snagging the right “hook” can make PR succeed
There are so many “hooks” in life. Hooks can be for fishing, for hanging artwork or coats or just simple tools in the garage. Hooks
What is Public Relations anyway?
(This blog originally appeared on the Association for Women in Communications website in April of 2020.) If you don’t believe the public relations business has
Measuring is good business
If we’re in business, then we are probably measuring something. It may be our bottom line, number of proposals being written, clicks on our website,
What is the difference between copywriting and content writing?
What a great question, and one whose answer is important when it comes to your efforts to market your brand and share the story of
Blog writing: how to do it yourself, with help
Blog writing has never been more popular and it remains important to anyone trying to develop a good content marketing strategy. But that doesn’t make