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We all know the power of messages, the drama that beautifully crafted words can bring to telling a story. This idea of storytelling through a consistent brand message is so powerful that sometimes we forget the other key component to messaging – the visual. So, what makes up a great visual message? Well, what we’re…

In the spirit of Valentine’s Day, I want to revisit briefly a topic I have written about before, namely “loving your customer.” Here are three simple ways to show your clients and customers some love this month. Respect their decision-making We should always respect the choices customers make when it comes to our products and…

Companies work hard to establish their brand, using valuable resources (time, people and money) to create a brand that will make their customers come back again and again. Yet it doesn’t take much to jeopardize that brand – a bad review on any number of online sites (Google, Glassdoor, Yelp, etc.) can wreak havoc. That…

Whether we like it or not, media are looking at our company’s social media channels for information, news tips and more. So why not think of social media as being a complement to your existing communications efforts? After all, social media provides an interactive way to tell your story and build relationships with your audience(s),…

There are a number of people who believe communication is easy for business leaders, but nothing could be further from the truth. I learned this as a result of a graduate certificate course I recently completed on Communication and Leadership. A leader is not only expected to communicate, but communicate well because their organization and…

Whether it’s reaching prospects with your sales and marketing messages, communicating with customers or vendors, creating a communications plan, or targeting the media with your press releases, knowing your audience matters. Asking some questions upfront will help you do a better job of reaching the right audience with your message. Who do we want to…

Whether it’s Facebook, Twitter, Instagram or LinkedIn, if you have created social media channels for your business, think of them as platforms to tell the story of your company. The best way to begin is to look at the possibilities. Think about your audience(s) and the social media channels they may be using. The reality…

Back in our nation’s Wild West days, cattlemen branded their herds with a hot iron that showed a simple mark, like their initials or even their name, to help them lay claim to ownership over their cattle or other livestock. That tradition continues even now in some areas of the country. Today branding is a…

As an admitted extrovert, I enjoy meeting new people, seeing new places and learning new things. But let’s face it, not everyone is an extrovert. Not everyone loves going to networking events, meet and greets, or whatever you call them. For some people, events like these can be scary. I went to a recent networking…

Taking the lead. Talking the talk and walking the walk. It’s often up to us as leaders to meet these standards. Each of these phrases may have a certain meaning to us, and as leaders we may wonder: why do we have to do them? At the 2019 Global Leadership Summit, I was able to…