Blog
How being transparent is an essential PR ideal
There’s a lot of talk these days about being transparent in our culture, in our connections with one another, and especially in the actions and decisions of local or regional politics and government. As a free and open society, we all understand the value of knowing what’s going on at every level of, say, a state government. This holds true to all kinds of organizations and entities, including businesses. That’s why many get confused and are challenged when there is a reluctance by individual leaders or groups to be candid and open about issues like finances, personnel decisions, timelines or costs
Public Relations versus Advertising
What’s the difference? There are many ways to get an organization’s brand seen by potential clients or prospective employees, whether that brand is a service,
What is a Public Relations Specialist?
The world of business is full of specialists. Just consider the medical or dental fields – the number of highly trained doctors focused on a
What does a good PR pitch look like?
Despite what some would tell you, the craft of public relations (PR) is alive and well, and in many ways more critical than ever. Gaining
Learning to love our clients
It’s cold outside, there’s an ongoing pandemic, and so many of us are miserable. But it’s also February, and besides the cold, we can take
Market your business with great content
At one time or another we have all wanted to share our expertise, either with a co-worker, a potential customer or even a current client.
Is Public Relations still relevant today?
As a longstanding public relations (PR) firm, Logos Communications has seen a lot of changes in our business. The very nature of media, media outlets,
Challenges of networking in a remote world
Networking has its challenges as I’ve written about previously. During this era of virtual meetings, which have flourished during the Covid-19 pandemic, we find ourselves
Turn your contact list into the marketing tool it was meant to be
We all have them. Many of us just don’t know what to do with them. We try to organize them, keep them updated, and we
Fall into networking in a virtual world
Fall is a great time to connect and reconnect, especially with those we may have lost touch with over the summer. In a normal year