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How being transparent is an essential PR ideal
There’s a lot of talk these days about being transparent in our culture, in our connections with one another, and especially in the actions and decisions of local or regional politics and government. As a free and open society, we all understand the value of knowing what’s going on at every level of, say, a state government. This holds true to all kinds of organizations and entities, including businesses. That’s why many get confused and are challenged when there is a reluctance by individual leaders or groups to be candid and open about issues like finances, personnel decisions, timelines or costs
Logos joins TechStak Network for small and medium sized businesses
We’re excited to announce our designation as a top-rated, vetted digital marketing provider in TechStak’s exclusive service network. To become a recognized industry expert, TechStak
Why we don’t need another numbered list
Much of what we see online (and in print) seems to have been founded on the David Letterman school of “top 10” lists. While some
Elevating Your Elevator Pitch
Note: This article originally appeared in the September 2020 issue of the Association for Women in Communications monthly newsletter, Communique. It is used here with
Remote work doesn’t have to feel remote
For 21 years I’ve led a team of what in our pandemic world has been dubbed “remote workers.” I am not a huge fan of
What does 80/20 have to do with social media?
In business, many of us have heard of the 80/20 rule (aka Pareto Principle) that says 80% of the effects come from 20% of the
What’s in a name, or a subject line?
What was your favorite subject of study in school? English, perhaps or science? Maybe it was math. No matter the subject, we all shared in
Giving thanks to the men in our lives
Leaders come in many shapes and forms with various personalities, strengths and weaknesses. While the same can certainly be said of fathers, there is another
What’s on the mind of business owners?
Business owners have a lot on their mind these days. Among other things, they may be: Trying to figure out how to manage a remote
Think before you post
With more people working from home and sheltering in place, people are spending more time on social media – one report says global social media