Blog

A Cheerleader on Your Side

In my blog, Showing Up, I wrote about the fact that whenever a client is having an event or receiving recognition, or is looking for people to attend something, I always do my very best to be there. Reflecting on that some more, I realized that when PR professionals like me “show up,” we are…

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It’s Good for Marketers to Recycle

We just celebrated Earth Day and so recycling has been on my mind. I practice recycling in my business and at home, but did you know that it’s a good practice to recycle your social media content? All content – including blogs, information on your website or other marketing messages – can be recycled and…

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When the Media Calls, What Happens?

Here’s a true story. A reporter wants to interview two experts for a story he is writing. He knows which organizations he wants to contact for those experts, so he finds them online and searches their website for either an online press room or information so he can make contact. He cannot easily find a…

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Marketing is Still Marketing – No Matter Where You Are

Recently, I went on a tour of Israel and Egypt. And while I was there, I noticed a few things. First, there were a lot of large digital billboards on the major highways. They sold everything from condos to cosmetics, but what really struck me was the fact that most of them were either in…

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Is It a Business or a Hobby?

To be a successful business, act like one. Too often, I’ve met women business owners who gave the impression that their business was their hobby, and not a true, money-making venture. In my experience, if you want people to treat you seriously as a business owner, then you must live, breathe and truly act like…

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The Power of a Smile

“Your best networking tool is a smile. Don’t underestimate its power when meeting people.” This was my quote selected by the Woman’s Advantage Shared Wisdom calendar for 2016. And it’s one I try to live by, because smiling has many benefits. When we smile, we signal our friendliness, openness to engaging, and interest in people….

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Giving Feedback

“Feedback is a gift.” It’s a quote attributed to Jim Trinka and Les Wallace, but it rings true in the world of business. If you’re the one giving feedback, however, it might not feel like a gift – especially if the feedback you have to give is negative. When that happens, it probably feels less…

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It’s Your Social Media – Do you own it?

I’m sure you already know that having an online presence is vital in today’s day and age. But many people don’t realize the importance of “owning” that presence. When I say that, I mean it’s not enough to just have an account on Facebook, or Twitter, or LinkedIn. It’s not enough to just have your…

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Are You the Expert?

I was meeting with a client recently when he told me that a potential vendor told him that they could provide “X” service, plus they could also do a press release. And he indicated some concern about that – wondering why a firm that claims to be an expert in X, would also have the…

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Can You Win When They Don’t Listen?

Sometimes your clients or customers just don’t listen to you – no matter how good your advice or how much experience you may have. Those of us who are parents know that we’re told to let our kids make mistakes on their own so they’ll learn. But what about our customers? Is it a good…

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