Blog

Giving Feedback

“Feedback is a gift.” It’s a quote attributed to Jim Trinka and Les Wallace, but it rings true in the world of business. If you’re the one giving feedback, however, it might not feel like a gift – especially if the feedback you have to give is negative. When that happens, it probably feels less…

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It’s Your Social Media – Do you own it?

I’m sure you already know that having an online presence is vital in today’s day and age. But many people don’t realize the importance of “owning” that presence. When I say that, I mean it’s not enough to just have an account on Facebook, or Twitter, or LinkedIn. It’s not enough to just have your…

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Are You the Expert?

I was meeting with a client recently when he told me that a potential vendor told him that they could provide “X” service, plus they could also do a press release. And he indicated some concern about that – wondering why a firm that claims to be an expert in X, would also have the…

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Can You Win When They Don’t Listen?

Sometimes your clients or customers just don’t listen to you – no matter how good your advice or how much experience you may have. Those of us who are parents know that we’re told to let our kids make mistakes on their own so they’ll learn. But what about our customers? Is it a good…

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Remember the Telephone?

It’s the “the next best thing to being there.” (1970s Bell Telephone Co. TV ad.) I just called to say …” (From the song, I Just Called to Say I Love You, written, produced and performed by Stevie Wonder in 1984.) These are all related to the telephone. Yes, remember the telephone? Before the cell…

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Fearless as a Squirrel

You may not think of squirrels as fearless, but something interesting happened that made that phrase come to mind for me. One quiet morning I was looking out the window just as the sun was coming up. Through the silhouette of the bare tree branches, I could see a large squirrel’s nest and out came…

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What I’ve Learned from Dorothy Zehnder

Dorothy Zehnder, co-founder of the Frankenmuth Bavarian Inn Restaurant will celebrate her 95th birthday on December 1, 2016. And she still works full time. Dorothy says, “I like working. I like to cook, and I like people.” I’ve had the pleasure of working with Dorothy and her family over the last several years. And I’ve…

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Showing Up

Years ago, a business owner who was a fellow member of NAWBO (National Association of Women Business Owners), said to me, “You are everywhere your clients are.” She was referring to the fact that whenever a client is having an event or receiving recognition or is looking for people to attend something, I always do…

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Hooray for Our Clients

You may not know this, but one task that PR agencies often complete is writing award nominations for clients (and often, finding those awards that are a good fit for the client’s business). In my blog, It’s Good to be Recognized, and Five Cost-Free Marketing Ideas, I wrote about the value of recognition through awards…

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Loving What You Do

“Talent is cheap; dedication is costly.” It’s said to be a remark by an Italian art teacher to the great Michaelangelo very early in his career (see more at  https://bible.org/illustration/talent-cheap-dedication-costly). I first heard this phrase a few months ago when my pastor used it in a sermon. And I’ve been thinking about it on and…

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