Blog

How being transparent is an essential PR ideal

There’s a lot of talk these days about being transparent in our culture, in our connections with one another, and especially in the actions and decisions of local or regional politics and government. As a free and open society, we all understand the value of knowing what’s going on at every level of, say, a state government. This holds true to all kinds of organizations and entities, including businesses. That’s why many get confused and are challenged when there is a reluctance by individual leaders or groups to be candid and open about issues like finances, personnel decisions, timelines or costs

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What’s A Brand?

Back in our nation’s Wild West days, cattlemen branded their herds with a hot iron that showed a simple mark, like their initials or even

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Taking the Lead

Taking the lead. Talking the talk and walking the walk. It’s often up to us as leaders to meet these standards. Each of these phrases

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Taking Time Out

Do you feel guilty about taking time off? Apparently, here in the U.S. a lot of us do. According to an article in Forbes, “Why

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Is Image Everything?

Have you ever come across a company that portrays themselves as one thing on Facebook (or Twitter or Instagram), but another thing on LinkedIn? And

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Tuning Out

Is the talk of the upcoming 2020 presidential election already making you shudder when you look at your social media channels? Is tuning out is

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Persistence Pays Off

The field of public relations requires several skills, among them: strong writing skills, understanding how to target the correct media outlet for a story, being

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