Blog

Collaboration is Not a Dirty Word

It’s no secret that the world is more connected than ever. And by virtue of all these connections — personal, virtual, business, academic, social – there is a lot of collaboration going on. Collaboration is a word used quite frequently these days. It happens in music, business, manufacturing, education, technology and other fields. I was…

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A Case of Mistaken Identity

Back in 1999 when I started Logos Communications, I didn’t set up a website right away. I was bootstrapping the business and trying to conserve cash. I had a business name, a logo, a phone number, and a large network (which I’ve written about before in Be Connected.) And that proved to be enough for…

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We’re Only Human

It’s been said: To err is human. In fact, there was even a song from the 1980s titled, “I’m only human” by a band called The Human League, no less. Well, it turns out, we’re only human. Some of you looking at last month’s newsletter on your mobile device noticed that the photo was turned…

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It’s Good to Be Recognized

Everyone appreciates being recognized for good work. At Logos Communications, our team is no different. We’ve been consistently winning national awards for our client work since 2009. These include a Telly Award, multiple Clarion Awards from the Association for Women in Communications and multiple Davey Awards from the Academy of Interactive and Visual Arts. This…

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What’s Your Game?

It’s August and the expression, “Let the Games Begin” is in full force. For sports enthusiasts, look no further than the 2016 Summer Olympics. For those intrigued by politics, there’s the U.S. presidential election. For many students across the country, the new school year has started, bringing with it an academic competition. Most of us…

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What Is Your Company’s Brand and Reputation Worth?

It’s no secret that corporate communications is now a 24/7 endeavor. Through social media, your customers are talking all the time. The question is: are you listening? If you read Sales Encounters of a Different Kind, you learned like I did that it pays to ask more questions when interviewing prospects. In Maybe DIY Isn’t…

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Sales Encounters of a Different Kind

When you’re the owner, president, CEO, or head honcho of any small business, chances are that you’re also the Chief Salesperson. Sales are one of those tasks that are essential but often feel uncomfortable for many. Sort of like flossing. (Why can’t we just brush our teeth and be done with it, we ask?) Regardless,…

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Summer Vacation – To Go or Not to Go

Summer is a cherished season for many of us in Michigan. Soaking up all the sun and warmth we can get, stealing away to “Up North” and getting in some rounds of golf (or other favorite sport) is just the tonic I need to recuperate from the cold of January. Summer vacation is a “must”…

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Maybe DIY Isn’t for Everything

If you’re located in a large metropolitan area, then you’ll probably agree that small business owners have many competitors. In the case of Logos Communications, that includes well-established large agencies as well as small PR companies that were formed by communications professionals who were bought-out or lost their jobs as part of the recent economic…

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Communicating Without Words

You’ve probably heard the ‘statistic’ that only 7% of our communication effectiveness is based on what we actually say. This all comes from research published in 1971 by Albert Mehrabian, in his book Silent Messages, in which he discussed his research on non-verbal communication. To be sure, we should take such numbers into context, as…

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