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I’ve written about crisis communications on several occasions, even publishing an e-book just over a year ago. Today, I just want to remind you that a business crisis can take many forms, including:

• Fire, flood, natural disaster
• Environmental/industrial accident
• Inappropriate/criminal behavior by an employee
• Injury/death of an employee
• Violence or criminal activity at a workplace
• Damaging social media posts
• Negative reviews on online platforms
• Employee layoffs
• Government investigation/closure of a business
• Harmful reports in media about a business

Being prepared with a plan ahead of time can help take the crisis out of your communications efforts.

When you work with a communications team like ours, here’s what you can expect:

• Proactively creating a crisis communications plan before a situation occurs.
• Training to give you confidence in speaking to employees, vendors, media and other key stakeholders.
• Professional guidance on how best to communicate during your crisis, including interactions with employees, vendors, customers and media.
• Assistance in creating and distributing a response to key stakeholders, including media.
• Professional staff assigned to you.
• Monitoring during the crisis.

The most important thing to remember is to have a plan in place before the crisis occurs, so that you and your team know “what to do next” when it comes to the communications process. Need help creating a plan? Feel free to reach out to me.

– Sue Voyles