Sometimes, I’m amazed by the power of a brand to change the world. Take this recent article about green marketing and a brand’s ability to influence consumers to live a more eco-friendly lifestyle.
More and more companies are taking advantage of green marketing these days. And while, obviously, the benefits … Read more
Logos Communications turned 18 years old recently.
When I started the company in 1999, I didn’t know anything about being a business owner. I knew that I had two young children (ages 3 and 6), and wanted more flexibility and work-life balance. I started out with just $500 cash, a … Read more
Many of you know that I’m a sports fan(atic). I love watching – and even better, attending in person – Red Wings hockey, Tigers baseball and college football. Watching sports is a stress reliever, as well as a recreational endeavor, for me. I get to yell, cheer, moan, jump up … Read more
Just like moms are our first teachers, nurses and cheerleaders, dads are our first leaders. There are some interesting parallels between great dads and great leaders in business.
Some thoughts about dads and leaders.
They are the decision makers. Dads make decisions all the time. How much time should … Read more
Mothers are our first teachers, nurses, cheerleaders and so much more. And do we ever learn a lot from them.
Here’s a list of principles I’ve learned from my mom that have served me well in my career.
In my blog, Showing Up, I wrote about the fact that whenever a client is having an event or receiving recognition, or is looking for people to attend something, I always do my very best to be there.
Reflecting on that some more, I realized that when PR professionals … Read more
We just celebrated Earth Day and so recycling has been on my mind. I practice recycling in my business and at home, but did you know that it’s a good practice to recycle your social media content?
All content – including blogs, information on your website or other marketing messages … Read more
Here’s a true story.
A reporter wants to interview two experts for a story he is writing. He knows which organizations he wants to contact for those experts, so he finds them online and searches their website for either an online press room or information so he can make contact.… Read more
Recently, I went on a tour of Israel and Egypt. And while I was there, I noticed a few things.
First, there were a lot of large digital billboards on the major highways. They sold everything from condos to cosmetics, but what really struck me was the fact that most … Read more
To be a successful business, act like one.
Too often, I’ve met women business owners who gave the impression that their business was their hobby, and not a true, money-making venture. In my experience, if you want people to treat you seriously as a business owner, then you must live, … Read more
