Blog
Importance of PR during the busy holiday season
Some may see the holiday season as a time to relax their publicity efforts, but there are plenty of good reasons to ramp up your PR (public relations) during this busy time, one often full of stress but also potential reward. In fact, I would argue that doing just that is the only logical approach to ensuring your company’s year-end success and setting it up for success in the following year. Let’s take a look at what I mean. Certainly this time of year is packed with commitments, but also fraught with potholes that can leave your company stumbling when
Why you need a good media kit
Even in this age of virtual connections, snappy social posts, and loads of visual and audio marketing through videos and podcasts, there is still a
PR “for dummies” – or how to do it successfully
PR (public relations) writing isn’t for everyone, but everyone needs good PR writing. So let’s make this easy and call this blog simply “PR writing
What is legacy media?
People often wonder when they hear terms like “legacy media” or “mass media.” Sometimes the phrase is “mainstream media,” or some even call it “old
What are the 3 major forms of Digital Marketing?
Marketing a company can be a daunting task if you are trying to do it yourself, or even if you get assistance from a PR
How to be a good blog writer
People ask all the time, “What does it take to write a good blog, one that is worth reading?” The answer is simple: be a
PR trends for 2022 and beyond
A lot of people in our industry are focused on understanding what key trends are shaping public relations (PR) this year and going forward. Many
What to do when your PR succeeds
It does still happen. A press release (PR) can bring results with traditional media or even non-traditional communications outlets (online news sites, for example). The
How does a Public Relations firm work?
At the heart of many public relations (PR) firms is what I call a “program” where the new client is placed into a certain approach
For Logos Communications 23 is more than just another number
Numbers have meaning, and there is certainly plenty of recent insights into how data (often in the form of numbers) and storytelling go hand in