Blog

Does Your PR Strategy Need a Refresh?
When I made my goals for 2026, I knew that I wanted to make marketing Logos a priority. For those of you who don’t know, Logos Communications has gone through quite a bit of change over the past few years. I purchased the business from our founder, Sue Voyles, in January of 2023. Over the past 3 years, my focus has been on making that transition as smooth as possible while continuing to give our existing clients the quality marketing service they’ve come to expect. But while I was doing that — and learning in real time what it meant

Do you need Public Relations (PR) right now?
When does a company need to turn to public relations (PR) to get its message out? That is one of the fundamental questions facing business

How being transparent is an essential PR ideal
There’s a lot of talk these days about being transparent in our culture, in our connections with one another, and especially in the actions and decisions

Terms of endearment: Public relations nomenclatural
Like any business or industry that has been around a long time, the world of public relations is often defined – both for good and

Don’t kid yourself – Public Relations is all about conflict
Offense. Defense. Struggle. Victory. Defeat. These are terms we think about when we think about any conflict, no matter how high or low the stakes.

Personal branding is really just good storytelling
Everyone has a story. And being able to tell that story in an engaging way is the foundation of what public relations (PR) is all

Team communications: an important part of PR
When most people think of public relations (PR), they see it as a tool for companies seeking to get in the newspaper or on television.

Writer’s block doesn’t have to be a stumbling block
Writing is one of the most important skills needed by professionals, business owners and anyone wanting to pursue a communications or public relations (PR) career.

Why professional peer groups really matter
Being a part of an professional group is critically important in these days of intense competition for time, talent, resources and money throughout all industries.

Why communications training is essential
We live in a world of constant change. Staying abreast of what is happening in our industries and communities is very important, especially when we