Like any business or industry that has been around a long time, the world of public relations is often defined – both for good and bad – by its terms and phrases. As we near the holiday season, when so many thoughts and messages are bombarding us and demanding our attention, I thought it might be worth taking a look at some of the more endearing terms that define or help to explain what we at Logos Communications do for clients. Our industry’s words and phrases are everywhere in society, and can be important to better understand how to work
Offense. Defense. Struggle. Victory. Defeat. These are terms we think about when we think about any conflict, no matter how high or low the stakes.
Everyone has a story. And being able to tell that story in an engaging way is the foundation of what public relations (PR) is all
Writing is one of the most important skills needed by professionals, business owners and anyone wanting to pursue a communications or public relations (PR) career.