Blog

Learning to love our clients

It’s cold outside, there’s an ongoing pandemic, and so many of us are miserable. But it’s also February, and besides the cold, we can take time to celebrate through a heart-warming holiday like Valentine’s Day. Perhaps it’s time to focus on widening out who we are showering with love this month, or any other month…

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Market your business with great content

At one time or another we have all wanted to share our expertise, either with a co-worker, a potential customer or even a current client. The desire to share knowledge is hardwired into all of us. That’s why so many people make continuing education a key aspect of their careers. An often-untapped source for marketing…

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Is Public Relations still relevant today?

As a longstanding public relations (PR) firm, Logos Communications has seen a lot of changes in our business. The very nature of media, media outlets, content, what is news itself, and the 24-hour news cycle, has dramatically affected what we do every day. Those changes often lead to questions from people, “Are press releases still…

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Challenges of networking in a remote world

Networking has its challenges as I’ve written about previously. During this era of virtual meetings, which have flourished during the Covid-19 pandemic, we find ourselves doing more networking than ever by Zoom (or Skype, Facetime, etc.). Despite the advantages these tools have over the telephone (primarily, being able to “see” the other person during the…

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Turn your contact list into the marketing tool it was meant to be

We all have them. Many of us just don’t know what to do with them. We try to organize them, keep them updated, and we certainly try to find ways to utilize them to network, market or communicate. Unfortunately, many of us just aren’t good at it – we struggle even just to collect them,…

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Fall into networking in a virtual world

Fall is a great time to connect and reconnect, especially with those we may have lost touch with over the summer. In a normal year we might find ourselves talking with friends and colleagues we haven’t seen for many weeks due to vacations, summer travel or business slowdowns. Thinking about our networking challenges this year…

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Logos joins TechStak Network for small and medium sized businesses

We’re excited to announce our designation as a top-rated, vetted digital marketing provider in TechStak’s exclusive service network. To become a recognized industry expert, TechStak conducts extensive research into the tech or IT providers that apply for vetted status. The providers on TechStak are not only masters of their craft, they are small business champions…

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Why we don’t need another numbered list

Much of what we see online (and in print) seems to have been founded on the David Letterman school of “top 10” lists. While some of that approach can be helpful – a quick way to make a point – it seems to be overused these days. So, let me give you some thoughts on…

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Elevating Your Elevator Pitch

Note: This article originally appeared in the September 2020 issue of the Association for Women in Communications monthly newsletter, Communique. It is used here with permission. Interested in learning about AWC? Visit womcom.org We’ve all heard the term “Elevator Pitch,” that 30-second commercial that we provide when we meet new people at business events. That…

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Remote work doesn’t have to feel remote

For 21 years I’ve led a team of what in our pandemic world has been dubbed “remote workers.” I am not a huge fan of that word, since I don’t believe it accurately describes the kind of collaborative work we do. But I do value it as a creative way to deliver great service to…

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