Blog

Why Your Writing (Still) Needs a Human Touch
AI is impacting every industry — sometimes for the better, sometimes for the worse. Public relations is no different. To give you some of my biases up front: I’ve always enjoyed the act of writing. I majored in writing in college, and in many ways I still consider myself a “writer” before I consider myself a “marketer,” a “publicist,” or even a “businesswoman.” And as someone who has made writing such a cornerstone of her identity — even building a large portion of my career off of it — of course I’ve been asked a lot of questions about Generative

Does Your PR Strategy Need a Refresh?
When I made my goals for 2026, I knew that I wanted to make marketing Logos a priority. For those of you who don’t know,

Do you need Public Relations (PR) right now?
When does a company need to turn to public relations (PR) to get its message out? That is one of the fundamental questions facing business

How being transparent is an essential PR ideal
There’s a lot of talk these days about being transparent in our culture, in our connections with one another, and especially in the actions and decisions

Terms of endearment: Public relations nomenclatural
Like any business or industry that has been around a long time, the world of public relations is often defined – both for good and

Don’t kid yourself – Public Relations is all about conflict
Offense. Defense. Struggle. Victory. Defeat. These are terms we think about when we think about any conflict, no matter how high or low the stakes.

Personal branding is really just good storytelling
Everyone has a story. And being able to tell that story in an engaging way is the foundation of what public relations (PR) is all

Team communications: an important part of PR
When most people think of public relations (PR), they see it as a tool for companies seeking to get in the newspaper or on television.

Writer’s block doesn’t have to be a stumbling block
Writing is one of the most important skills needed by professionals, business owners and anyone wanting to pursue a communications or public relations (PR) career.

Why professional peer groups really matter
Being a part of an professional group is critically important in these days of intense competition for time, talent, resources and money throughout all industries.