Blog
Personal branding is really just good storytelling
Everyone has a story. And being able to tell that story in an engaging way is the foundation of what public relations (PR) is all about. This notion is a key part of our story at Logos Communications. We help our clients tell their stories to potential clients, media, and more. But what makes a good story? There are three key elements: Make it personal Be genuine Connect emotionally To break down these elements and how they work, I’d like to give you an example. So I’m going to tell you a short version of my story, and then explain
Team communications: an important part of PR
When most people think of public relations (PR), they see it as a tool for companies seeking to get in the newspaper or on television.
Writer’s block doesn’t have to be a stumbling block
Writing is one of the most important skills needed by professionals, business owners and anyone wanting to pursue a communications or public relations (PR) career.
Why professional peer groups really matter
Being a part of an professional group is critically important in these days of intense competition for time, talent, resources and money throughout all industries.
Why communications training is essential
We live in a world of constant change. Staying abreast of what is happening in our industries and communities is very important, especially when we
Developing a professional profile that works
While having a good resume is still important, even more important these days is a good personal and professional profile. These are used for our
What stats tell us about content’s ins and outs
Were you ever told that just because so many people were doing something, that didn’t mean you had to? Well, when it comes to content
Understanding storytelling in PR
There many ideas to consider when using public relations (PR) to showcase your brand or company’s services and products. We have talked before about the
What is public relations marketing?
Marketing and public relations (PR) are tightly linked, and while marketing is defined as any form of activity that helps promote and sell products or
Embracing the virtual networking era
Learning new ways to sell and develop new strategic relationships in a virtual era has been a challenge for many business owners and sales leaders.