Blog
PR trends for 2022 and beyond
A lot of people in our industry are focused on understanding what key trends are shaping public relations (PR) this year and going forward. Many talk about the growth of social media, video and podcasts, or the value of being focused on community awareness or things like diversity, inclusion and equity. Some talk about the need for data and analysis and still others mention things like content creation and being seen as an expert in your industry. While I appreciate all of these trend discussions, I often wonder whether we really are talking about public relations at all. Let’s hope
What to do when your PR succeeds
It does still happen. A press release (PR) can bring results with traditional media or even non-traditional communications outlets (online news sites, for example). The
How does a Public Relations firm work?
At the heart of many public relations (PR) firms is what I call a “program” where the new client is placed into a certain approach
For Logos Communications 23 is more than just another number
Numbers have meaning, and there is certainly plenty of recent insights into how data (often in the form of numbers) and storytelling go hand in
Professionals to the rescue
When it comes to “do it yourself” (DIY) marketing, many business owners and leaders count on members of their team, some who may have been
Award recognition is a legitimate PR approach
When I talk to people about public relations (PR), many business owners in particular only seem to focus on sending press releases and seeking publicity from
Writing for different audiences
Whether it’s our social media posts, emails, brochures, press releases or even documents like memos, your approach to writing itself can become a stumbling block
Snagging the right “hook” can make PR succeed
There are so many “hooks” in life. Hooks can be for fishing, for hanging artwork or coats or just simple tools in the garage. Hooks
What is Public Relations anyway?
(This blog originally appeared on the Association for Women in Communications website in April of 2020.) If you don’t believe the public relations business has
Measuring is good business
If we’re in business, then we are probably measuring something. It may be our bottom line, number of proposals being written, clicks on our website,