Importance of PR during the busy holiday season

Some may see the holiday season as a time to relax their publicity efforts, but there are plenty of good reasons to ramp up your PR (public relations) during this busy time, one often full of stress but also potential reward. In fact, I would argue that doing just that is the only logical approach to ensuring your company’s year-end success and setting it up for success in the following year. Let’s take a look at what I mean. Certainly this time of year is packed with commitments, but also fraught with potholes that can leave your company stumbling when

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What is legacy media?

People often wonder when they hear terms like “legacy media” or “mass media.” Sometimes the phrase is “mainstream media,” or some even call it “old

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