Blog

Turn your contact list into the marketing tool it was meant to be

We all have them. Many of us just don’t know what to do with them. We try to organize them, keep them updated, and we certainly try to find ways to utilize them to network, market or communicate. Unfortunately, many of us just aren’t good at it – we struggle even just to collect them,…

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Fall into networking in a virtual world

Fall is a great time to connect and reconnect, especially with those we may have lost touch with over the summer. In a normal year we might find ourselves talking with friends and colleagues we haven’t seen for many weeks due to vacations, summer travel or business slowdowns. Thinking about our networking challenges this year…

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Logos joins TechStak Network for small and medium sized businesses

We’re excited to announce our designation as a top-rated, vetted digital marketing provider in TechStak’s exclusive service network. To become a recognized industry expert, TechStak conducts extensive research into the tech or IT providers that apply for vetted status. The providers on TechStak are not only masters of their craft, they are small business champions…

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Why we don’t need another numbered list

Much of what we see online (and in print) seems to have been founded on the David Letterman school of “top 10” lists. While some of that approach can be helpful – a quick way to make a point – it seems to be overused these days. So, let me give you some thoughts on…

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Elevating Your Elevator Pitch

Note: This article originally appeared in the September 2020 issue of the Association for Women in Communications monthly newsletter, Communique. It is used here with permission. Interested in learning about AWC? Visit womcom.org We’ve all heard the term “Elevator Pitch,” that 30-second commercial that we provide when we meet new people at business events. That…

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Remote work doesn’t have to feel remote

For 21 years I’ve led a team of what in our pandemic world has been dubbed “remote workers.” I am not a huge fan of that word, since I don’t believe it accurately describes the kind of collaborative work we do. But I do value it as a creative way to deliver great service to…

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What does 80/20 have to do with social media?

In business, many of us have heard of the 80/20 rule (aka Pareto Principle) that says 80% of the effects come from 20% of the causes. Or as sales and productivity guru Brian Tracy says: 20% of your activities will account for 80% of your results. When it comes to social media marketing, the 80/20…

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What’s in a name, or a subject line?

What was your favorite subject of study in school? English, perhaps or science? Maybe it was math. No matter the subject, we all shared in the excitement of school in one way or another and often found ourselves, especially with college courses, reading the catalog description to try and glean exactly what the course we…

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Giving thanks to the men in our lives

Leaders come in many shapes and forms with various personalities, strengths and weaknesses. While the same can certainly be said of fathers, there is another underlying aspect to dads everywhere that in some ways is far more powerful than the picture of your average leader. Without trying to sound too awestruck, there is a deep…

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What’s on the mind of business owners?

Business owners have a lot on their mind these days. Among other things, they may be: Trying to figure out how to manage a remote team. Encouraging potentially nervous employees to come back to the physical workspace once shelter-in-place orders have been lifted. Reinventing how they safely deliver their product or service to customers. Realizing…

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