Personal branding is really just good storytelling

Everyone has a story. And being able to tell that story in an engaging way is the foundation of what public relations (PR) is all about. This notion is a key part of our story at Logos Communications. We help our clients tell their stories to potential clients, media, and more. But what makes a good story? There are three key elements: Make it personal Be genuine Connect emotionally To break down these elements and how they work, I’d like to give you an example. So I’m going to tell you a short version of my story, and then explain

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