Blog
Why communications training is essential
We live in a world of constant change. Staying abreast of what is happening in our industries and communities is very important, especially when we think about the kinds of knowledge and the types of skills we need to succeed in life. Training is a critical part of staying up-to-date in any field, from technology to healthcare and even hospitality. And every field can benefit from communications training. Teaching employees how to communicate is essential and makes perfect sense if you are considering any kind of program to enhance employee skills. Besides technical skills, or even interpersonal relationship skills, knowing
Developing a professional profile that works
While having a good resume is still important, even more important these days is a good personal and professional profile. These are used for our
What stats tell us about content’s ins and outs
Were you ever told that just because so many people were doing something, that didn’t mean you had to? Well, when it comes to content
Understanding storytelling in PR
There many ideas to consider when using public relations (PR) to showcase your brand or company’s services and products. We have talked before about the
What is public relations marketing?
Marketing and public relations (PR) are tightly linked, and while marketing is defined as any form of activity that helps promote and sell products or
Embracing the virtual networking era
Learning new ways to sell and develop new strategic relationships in a virtual era has been a challenge for many business owners and sales leaders.
Importance of PR during the busy holiday season
Some may see the holiday season as a time to relax their publicity efforts, but there are plenty of good reasons to ramp up your
Why you need a good media kit
Even in this age of virtual connections, snappy social posts, and loads of visual and audio marketing through videos and podcasts, there is still a
PR “for dummies” – or how to do it successfully
PR (public relations) writing isn’t for everyone, but everyone needs good PR writing. So let’s make this easy and call this blog simply “PR writing
What is legacy media?
People often wonder when they hear terms like “legacy media” or “mass media.” Sometimes the phrase is “mainstream media,” or some even call it “old