Everyone has a story. And being able to tell that story in an engaging way is the foundation of what public relations (PR) is all about. This notion is a key part of our story at Logos Communications. We help our clients tell their stories to potential clients, media, and more. But what makes a good story? There are three key elements: Make it personal Be genuine Connect emotionally To break down these elements and how they work, I’d like to give you an example. So I’m going to tell you a short version of my story, and then explain
Writing is one of the most important skills needed by professionals, business owners and anyone wanting to pursue a communications or public relations (PR) career.