I was a shopper with a mission. I knew exactly what store I was going to, what product I was going to buy and my goal was to achieve said shopping trip as efficiently as possible. So as I strode purposefully into the large supermarket near my home to buy … Read more
Tuning Out
Is the talk of the upcoming 2020 presidential election already making you shudder when you look at your social media channels? Is tuning out is the answer? Maybe that’s a good option for the current political cycle, but I think there’s too much tuning out on other fronts.
Consider how … Read more
Taking the Crisis out of Communications
I’ve written about crisis communications on several occasions, even publishing an e-book just over a year ago. Today, I just want to remind you that a business crisis can take many forms, including:
- Fire, flood, natural disaster
- Environmental/industrial accident
- Inappropriate/criminal behavior by an employee
- Injury/death of an employee
- Violence
Persistence Pays Off
The field of public relations requires several skills, among them: strong writing skills, understanding how to target the correct media outlet for a story, being able to succinctly deliver a pitch to a reporter (in one minute or less) and, finally, persistence.
For me, persistence is about putting in hard … Read more
The Web is Everything
Your business’s website competes with millions of other websites. No doubt, you want your site to come up at the top of search engines when people are searching for your product or service. Website rank is based on dozens of factors, but it is an indication of your website’s popularity … Read more
Saying No
“Just say no.” That phrase was popular in the 1980s and 90s to help kids say no to illegal drug use. Today, I’m suggesting we just say “no” if a potential business opportunity is not a fit for you and your company.
Now this may strike you as a little … Read more
Questions, anyone?
Questions. So many careers depend on them: sales people, doctors, nurses, teachers, journalists, attorneys — the list goes on and on. I’ve written before about the importance of asking questions.
As professional communicators, my team and I find that our work often depends on questions.
When speaking to a reporter … Read more
Zombies!
Have you noticed the recent preoccupation with zombies in television, movies and video games (think “Walking Dead,” “Z Nation” and “World War Z”)? And what is a zombie, anyway? Well, according to Dictionary.com and Wikipedia, a zombie is a corpse “reanimated through various methods, most commonly magic.” But what … Read more
Do You Work in a Zoo?
“Sometimes I feel like I work in a zoo.” That was the comment shared with me by an employee of a business I was visiting. No, she wasn’t referring to her coworkers. She was talking about the plethora of animals in the office – people’s pets (dogs of all sizes … Read more
Facing Our Feelings
We don’t just leave our feelings in the car when we walk into our workplace. They’re part of who we are and we can’t ignore them. But it’s how we face them that’s important in our relationships and communications – business and otherwise.
Feelings are a response to the way … Read more
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