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All too often companies enter the world of social media posts, blog writing, e-mail marketing and what’s called “content marketing” without a solid plan on how to proceed with a consistent message across many wide-ranging channels. One of the major challenges is the content itself. Sure, it’s relatively easy to create a “post” for Facebook…

Canton-based Logos Communications was recently honored with two awards for excellence in the field of communications by the Association for Women in Communications (AWC). The national Clarion Awards competition is held annually and includes categories for marketing, advertising, writing, photography, graphic design, education materials, digital communications and public relations. Logos was awarded one Clarion for…

Okay, here is what I have learned over the past 22 years of owning and operating my own company. Discover the work you are passionate about and then do it. If your potential client believes they know more about the services and expertise you provide, then they probably won’t be a good fit as a…

We all know the power of words, especially action-oriented phrases and words emphasizing results. They can indeed help shape press releases and convey a company and personal brand in a more effective way. One powerful tool that connects your messages and words in a press release (and other content like blogs) is understanding SEO (Search…

Your eloquent, inspirational, educational, and content-laden blog posts and white papers become far more valuable if you ensure that they are SEO (Search Engine Optimization) “friendly” before posting them on your website or other digital sites. Logos Communications has a few practical tips that might assist your efforts to engage readers and increase your blog…

Learning, deciding and networking. These describe what someone who wants to get into public relations needs to focus on. I will address each in detail later, but first I would summarize it this way: to work in PR or any communications or marketing role you usually start by following an appropriate education path. Next you…

We all need training in this day and age. The world is moving so quickly, technology keeps changing and the tools we use in our day-to-day lives are getting more complex than ever. One of the best ways to combat the overwhelming feeling that this can cause is be up-to-date in one’s knowledge and skill…

What’s the difference? There are many ways to get an organization’s brand seen by potential clients or prospective employees, whether that brand is a service, a specific product, or even an idea. The many methods, or channels, for communicating, marketing, selling, informing and sharing can sometimes be overwhelming. Whether your company can support a marketing…

The world of business is full of specialists. Just consider the medical or dental fields – the number of highly trained doctors focused on a specific physical aliment or disease can be overwhelming. In the world of communications and marketing, there are special skills associated with business and technical writing, social media, design, advertising and…

Despite what some would tell you, the craft of public relations (PR) is alive and well, and in many ways more critical than ever. Gaining visibility through a compelling story presented to local or regional media outlets, is a highly sought-after approach to spreading the word about your brand and company. Many often wonder, though,…