Blog

Be visual: tips for social media advertising

No matter what your social media skills might be, understanding the parameters and technical side of things like Facebook advertising can only be to your advantage, especially if you manage any company accounts or help with marketing. Outside of knowing how things like Facebook work when it comes to advertising, one of the key aspects…

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What is good PR writing?

I am often asked by people what PR (public relations) writing is supposed to look like. Certainly, there is no magic formula, though there are plenty of good ideas to share on the topic and several critical components to good PR writing. Before we proceed, however, I’d like to first explain what is PR writing….

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Storytelling as an essential part of your marketing strategy

As the new year fast approaches, all forms of planning are underway at companies large and small. Budgets are being considered, staffing levels reviewed, new products and services being made ready for launch and, most importantly, plans centered on a thorough marketing strategy Our firm has a diverse and experienced team, some of whom have…

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What is a PR plan all about?

Like so many things in the communications arena, preparing a PR (public relations) plan requires careful planning, research, a willingness to use a diverse approach that utilizes numerous potential channels available and a thorough and well-crafted message. Let’s begin with this idea: your first step in any PR plan should be based on the challenge…

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Writing is foundational for all good content

To put it simply, writing is our forte at Logos Communications. It’s what we do every day for nearly all of our clients. Without solid writing and well-crafted messages, just about every form of marketing will fall short. I know, I know, I can hear what you are saying already. People don’t read these days, no…

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Do you offer your prospects a call to action?

If you are a business owner, you are, hopefully, deploying focused marketing through numerous channels to find and communicate with new prospects and leads. Those channels should include your website, informational blogs on your website;  independently published blogs through direct communications means (or on your partners’ sites); and social media channels like LinkedIn for business-to-business…

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Talking to the generations

Many of us believe we know about the various generations of people around us. Certainly, they have all been labelled in recent years by social scientists. Understanding different age groups is critical to making good decisions and choices when it comes to communicating and marketing your brand. Learning the differences in generations Notre Dame of…

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Twitter tips – important for your social media strategy

The expert Logos Communications Team considers Twitter an integral part of any organization’s social media strategy. Why? The reach of the platform (founded in 2006 and growing exponentially ever since) is expansive! Here are just a few statistics that underpin our conclusion. Twitter generated $3.7 billion revenue in 2020, an 8.8% increase year-on-year. (And please note…

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Developing a content calendar that makes a marketing impact

All too often companies enter the world of social media posts, blog writing, e-mail marketing and what’s called “content marketing” without a solid plan on how to proceed with a consistent message across many wide-ranging channels. One of the major challenges is the content itself. Sure, it’s relatively easy to create a “post” for Facebook…

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Logos Communications wins prestigious Clarion Awards, continues excellence in communications

Canton-based Logos Communications was recently honored with two awards for excellence in the field of communications by the Association for Women in Communications (AWC). The national Clarion Awards competition is held annually and includes categories for marketing, advertising, writing, photography, graphic design, education materials, digital communications and public relations. Logos was awarded one Clarion for…

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