Blog

Why Your Writing (Still) Needs a Human Touch
AI is impacting every industry — sometimes for the better, sometimes for the worse. Public relations is no different. To give you some of my biases up front: I’ve always enjoyed the act of writing. I majored in writing in college, and in many ways I still consider myself a “writer” before I consider myself a “marketer,” a “publicist,” or even a “businesswoman.” And as someone who has made writing such a cornerstone of her identity — even building a large portion of my career off of it — of course I’ve been asked a lot of questions about Generative
Are You Listening?
“What’s your name sweetie?” Yes, those were the words I heard on the other end of the phone recently. Seems incredible, doesn’t it, that a
Does the customer really matter?
Recently, I was a shopper with a mission. I knew exactly what store I was going to, what product I was going to buy and
Pay Attention – It just may save your life
“Hey are you paying attention?” That’s what was going through my mind as I was stopped in busy traffic. My thought was directed at a
Five Cost-Free Marketing Ideas
According to the U.S. Small Business Administration’s Office of Advocacy, small business creates between 60 and 80 percent of our country’s net new jobs every
Working in the 21st Century
I have a client who talks a lot about how working in the 21st Century is different from what we’ve done before. This point recently
My Favorite Place
It’s odd. I don’t drink coffee, yet coffee houses are some of my favorite places to stop and get a beverage (usually Chai tea latte).
24 Technology
I’m a fan of the television series “24.” I loved it when it was on, love the reruns, loved last year’s revival season and hold