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Why Your Writing (Still) Needs a Human Touch

AI is impacting every industry — sometimes for the better, sometimes for the worse.  Public relations is no different. To give you some of my biases up front: I’ve always enjoyed the act of writing. I majored in writing in college, and in many ways I still consider myself a “writer” before I consider myself a “marketer,” a “publicist,” or even a “businesswoman.” And as someone who has made writing such a cornerstone of her identity — even building a large portion of my career off of it — of course I’ve been asked a lot of questions about Generative

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