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PR “for dummies” – or how to do it successfully

PR (public relations) writing isn’t for everyone, but everyone needs good PR writing. So let’s make this easy and call this blog simply “PR writing for dummies.” There’s even a book you can buy to help you with this, but I’m going to share what I have learned over 23 years running my PR firm, Logos Communications. To begin, let’s first take a short step backwards. Public relations (PR) is a longstanding, specialized service that leans heavily on the written word and storytelling, whether it’s a press release, a blog such as this, a digital newsletter, social media post, web

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