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Professionals to the rescue
When it comes to “do it yourself” (DIY) marketing, many business owners and leaders count on members of their team, some who may have been trained in public relations (PR), marketing, writing and design, or others who are just eager to try creating some marketing or communications content. While this can be an effective strategy, often times the results pale in comparison to what the owner may have had in mind. So, I am here to share with you the challenges of DIY work in many of the areas that the professional team from Logos Communications handles every day, as
Storytelling as an essential part of your marketing strategy
As the new year fast approaches, all forms of planning are underway at companies large and small. Budgets are being considered, staffing levels reviewed, new
What is a PR plan all about?
Like so many things in the communications arena, preparing a PR (public relations) plan requires careful planning, research, a willingness to use a diverse approach
Writing is foundational for all good content
To put it simply, writing is our forte at Logos Communications. It’s what we do every day for nearly all of our clients. Without solid writing
Do you offer your prospects a call to action?
If you are a business owner, you are, hopefully, deploying focused marketing through numerous channels to find and communicate with new prospects and leads. Those
Talking to the generations
Many of us believe we know about the various generations of people around us. Certainly, they have all been labelled in recent years by social
Twitter tips – important for your social media strategy
The expert Logos Communications Team considers Twitter an integral part of any organization’s social media strategy. Why? The reach of the platform (founded in 2006 and
Developing a content calendar that makes a marketing impact
All too often companies enter the world of social media posts, blog writing, e-mail marketing and what’s called “content marketing” without a solid plan on
Logos Communications wins prestigious Clarion Awards, continues excellence in communications
Canton-based Logos Communications was recently honored with two awards for excellence in the field of communications by the Association for Women in Communications (AWC). The
22 lessons learned in 22 years
Okay, here is what I have learned over the past 22 years of owning and operating my own company. Discover the work you are passionate