Blog
Why communications training is essential
We live in a world of constant change. Staying abreast of what is happening in our industries and communities is very important, especially when we think about the kinds of knowledge and the types of skills we need to succeed in life. Training is a critical part of staying up-to-date in any field, from technology to healthcare and even hospitality. And every field can benefit from communications training. Teaching employees how to communicate is essential and makes perfect sense if you are considering any kind of program to enhance employee skills. Besides technical skills, or even interpersonal relationship skills, knowing
What are the 3 major forms of Digital Marketing?
Marketing a company can be a daunting task if you are trying to do it yourself, or even if you get assistance from a PR
How to be a good blog writer
People ask all the time, “What does it take to write a good blog, one that is worth reading?” The answer is simple: be a
PR trends for 2022 and beyond
A lot of people in our industry are focused on understanding what key trends are shaping public relations (PR) this year and going forward. Many
What to do when your PR succeeds
It does still happen. A press release (PR) can bring results with traditional media or even non-traditional communications outlets (online news sites, for example). The
How does a Public Relations firm work?
At the heart of many public relations (PR) firms is what I call a “program” where the new client is placed into a certain approach
For Logos Communications 23 is more than just another number
Numbers have meaning, and there is certainly plenty of recent insights into how data (often in the form of numbers) and storytelling go hand in
Professionals to the rescue
When it comes to “do it yourself” (DIY) marketing, many business owners and leaders count on members of their team, some who may have been
Award recognition is a legitimate PR approach
When I talk to people about public relations (PR), many business owners in particular only seem to focus on sending press releases and seeking publicity from
Writing for different audiences
Whether it’s our social media posts, emails, brochures, press releases or even documents like memos, your approach to writing itself can become a stumbling block