Blog

Why Your Writing (Still) Needs a Human Touch
AI is impacting every industry — sometimes for the better, sometimes for the worse. Public relations is no different. To give you some of my biases up front: I’ve always enjoyed the act of writing. I majored in writing in college, and in many ways I still consider myself a “writer” before I consider myself a “marketer,” a “publicist,” or even a “businesswoman.” And as someone who has made writing such a cornerstone of her identity — even building a large portion of my career off of it — of course I’ve been asked a lot of questions about Generative

Why communications training is essential
We live in a world of constant change. Staying abreast of what is happening in our industries and communities is very important, especially when we

Developing a professional profile that works
While having a good resume is still important, even more important these days is a good personal and professional profile. These are used for our

What stats tell us about content’s ins and outs
Were you ever told that just because so many people were doing something, that didn’t mean you had to? Well, when it comes to content

Understanding storytelling in PR
There many ideas to consider when using public relations (PR) to showcase your brand or company’s services and products. We have talked before about the

What is public relations marketing?
Marketing and public relations (PR) are tightly linked, and while marketing is defined as any form of activity that helps promote and sell products or

Embracing the virtual networking era
Learning new ways to sell and develop new strategic relationships in a virtual era has been a challenge for many business owners and sales leaders.

Importance of PR during the busy holiday season
Some may see the holiday season as a time to relax their publicity efforts, but there are plenty of good reasons to ramp up your

Why you need a good media kit
Even in this age of virtual connections, snappy social posts, and loads of visual and audio marketing through videos and podcasts, there is still a

PR “for dummies” – or how to do it successfully
PR (public relations) writing isn’t for everyone, but everyone needs good PR writing. So let’s make this easy and call this blog simply “PR writing