Blog
PR “for dummies” – or how to do it successfully
PR (public relations) writing isn’t for everyone, but everyone needs good PR writing. So let’s make this easy and call this blog simply “PR writing for dummies.” There’s even a book you can buy to help you with this, but I’m going to share what I have learned over 23 years running my PR firm, Logos Communications. To begin, let’s first take a short step backwards. Public relations (PR) is a longstanding, specialized service that leans heavily on the written word and storytelling, whether it’s a press release, a blog such as this, a digital newsletter, social media post, web
Writing for different audiences
Whether it’s our social media posts, emails, brochures, press releases or even documents like memos, your approach to writing itself can become a stumbling block
Snagging the right “hook” can make PR succeed
There are so many “hooks” in life. Hooks can be for fishing, for hanging artwork or coats or just simple tools in the garage. Hooks
What is Public Relations anyway?
(This blog originally appeared on the Association for Women in Communications website in April of 2020.) If you don’t believe the public relations business has
Measuring is good business
If we’re in business, then we are probably measuring something. It may be our bottom line, number of proposals being written, clicks on our website,
What is the difference between copywriting and content writing?
What a great question, and one whose answer is important when it comes to your efforts to market your brand and share the story of
Blog writing: how to do it yourself, with help
Blog writing has never been more popular and it remains important to anyone trying to develop a good content marketing strategy. But that doesn’t make
Be visual: tips for social media advertising
No matter what your social media skills might be, understanding the parameters and technical side of things like Facebook advertising can only be to your
What is good PR writing?
I am often asked by people what PR (public relations) writing is supposed to look like. Certainly, there is no magic formula, though there are
Storytelling as an essential part of your marketing strategy
As the new year fast approaches, all forms of planning are underway at companies large and small. Budgets are being considered, staffing levels reviewed, new