Blog
How being transparent is an essential PR ideal
There’s a lot of talk these days about being transparent in our culture, in our connections with one another, and especially in the actions and decisions of local or regional politics and government. As a free and open society, we all understand the value of knowing what’s going on at every level of, say, a state government. This holds true to all kinds of organizations and entities, including businesses. That’s why many get confused and are challenged when there is a reluctance by individual leaders or groups to be candid and open about issues like finances, personnel decisions, timelines or costs
Measuring is good business
If we’re in business, then we are probably measuring something. It may be our bottom line, number of proposals being written, clicks on our website,
What is the difference between copywriting and content writing?
What a great question, and one whose answer is important when it comes to your efforts to market your brand and share the story of
Blog writing: how to do it yourself, with help
Blog writing has never been more popular and it remains important to anyone trying to develop a good content marketing strategy. But that doesn’t make
Be visual: tips for social media advertising
No matter what your social media skills might be, understanding the parameters and technical side of things like Facebook advertising can only be to your
What is good PR writing?
I am often asked by people what PR (public relations) writing is supposed to look like. Certainly, there is no magic formula, though there are
Storytelling as an essential part of your marketing strategy
As the new year fast approaches, all forms of planning are underway at companies large and small. Budgets are being considered, staffing levels reviewed, new
What is a PR plan all about?
Like so many things in the communications arena, preparing a PR (public relations) plan requires careful planning, research, a willingness to use a diverse approach
Writing is foundational for all good content
To put it simply, writing is our forte at Logos Communications. It’s what we do every day for nearly all of our clients. Without solid writing
Do you offer your prospects a call to action?
If you are a business owner, you are, hopefully, deploying focused marketing through numerous channels to find and communicate with new prospects and leads. Those