Blog
How does a Public Relations firm work?
At the heart of many public relations (PR) firms is what I call a “program” where the new client is placed into a certain approach dictated by the PR company itself and not necessarily designed to fit their needs. It often leads to people asking me: how does a PR firm work? It starts with us listening to you. We want to find the approach that works best for you. So no, we don’t put you in a “program” or try to squeeze you into a formula: a certain number of press releases, “X” number of social media posts, so
Learning to love our clients
It’s cold outside, there’s an ongoing pandemic, and so many of us are miserable. But it’s also February, and besides the cold, we can take
Market your business with great content
At one time or another we have all wanted to share our expertise, either with a co-worker, a potential customer or even a current client.
Is Public Relations still relevant today?
As a longstanding public relations (PR) firm, Logos Communications has seen a lot of changes in our business. The very nature of media, media outlets,
Challenges of networking in a remote world
Networking has its challenges as I’ve written about previously. During this era of virtual meetings, which have flourished during the Covid-19 pandemic, we find ourselves
Turn your contact list into the marketing tool it was meant to be
We all have them. Many of us just don’t know what to do with them. We try to organize them, keep them updated, and we
Fall into networking in a virtual world
Fall is a great time to connect and reconnect, especially with those we may have lost touch with over the summer. In a normal year
Logos joins TechStak Network for small and medium sized businesses
We’re excited to announce our designation as a top-rated, vetted digital marketing provider in TechStak’s exclusive service network. To become a recognized industry expert, TechStak
Why we don’t need another numbered list
Much of what we see online (and in print) seems to have been founded on the David Letterman school of “top 10” lists. While some
Elevating Your Elevator Pitch
Note: This article originally appeared in the September 2020 issue of the Association for Women in Communications monthly newsletter, Communique. It is used here with