Blog

How does a Public Relations firm work?

At the heart of many public relations (PR) firms is what I call a “program” where the new client is placed into a certain approach dictated by the PR company itself and not necessarily designed to fit their needs. It often leads to people asking me: how does a PR firm work? It starts with us listening to you. We want to find the approach that works best for you. So no, we don’t put you in a “program” or try to squeeze you into a formula: a certain number of press releases, “X” number of social media posts, so

Read More »