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Importance of PR during the busy holiday season
Some may see the holiday season as a time to relax their publicity efforts, but there are plenty of good reasons to ramp up your PR (public relations) during this busy time, one often full of stress but also potential reward. In fact, I would argue that doing just that is the only logical approach to ensuring your company’s year-end success and setting it up for success in the following year. Let’s take a look at what I mean. Certainly this time of year is packed with commitments, but also fraught with potholes that can leave your company stumbling when
22 lessons learned in 22 years
Okay, here is what I have learned over the past 22 years of owning and operating my own company. Discover the work you are passionate
Do press releases support your SEO?
We all know the power of words, especially action-oriented phrases and words emphasizing results. They can indeed help shape press releases and convey a company
Best practices to increase blog traffic and engagement
Your eloquent, inspirational, educational, and content-laden blog posts and white papers become far more valuable if you ensure that they are SEO (Search Engine Optimization)
What it takes to get into Public Relations
Learning, deciding and networking. These describe what someone who wants to get into public relations needs to focus on. I will address each in detail
Know the power of good communications training
We all need training in this day and age. The world is moving so quickly, technology keeps changing and the tools we use in our
Public Relations versus Advertising
What’s the difference? There are many ways to get an organization’s brand seen by potential clients or prospective employees, whether that brand is a service,
What is a Public Relations Specialist?
The world of business is full of specialists. Just consider the medical or dental fields – the number of highly trained doctors focused on a
What does a good PR pitch look like?
Despite what some would tell you, the craft of public relations (PR) is alive and well, and in many ways more critical than ever. Gaining
Learning to love our clients
It’s cold outside, there’s an ongoing pandemic, and so many of us are miserable. But it’s also February, and besides the cold, we can take