Why communications training is essential
We live in a world of constant change. Staying abreast of what is happening in our industries and communities is very important, especially when we think about the kinds of knowledge and the types of skills we need to succeed in life. Training is a critical part of staying up-to-date in any field, from technology to healthcare and even hospitality. And every field can benefit from communications training. Teaching employees how to communicate is essential and makes perfect sense if you are considering any kind of program to enhance employee skills. Besides technical skills, or even interpersonal relationship skills, knowing
Snagging the right “hook” can make PR succeed
There are so many “hooks” in life. Hooks can be for fishing, for hanging artwork or coats or just simple tools in the garage. Hooks
What is Public Relations anyway?
(This blog originally appeared on the Association for Women in Communications website in April of 2020.) If you don’t believe the public relations business has
Measuring is good business
If we’re in business, then we are probably measuring something. It may be our bottom line, number of proposals being written, clicks on our website,
What is the difference between copywriting and content writing?
What a great question, and one whose answer is important when it comes to your efforts to market your brand and share the story of
Blog writing: how to do it yourself, with help
Blog writing has never been more popular and it remains important to anyone trying to develop a good content marketing strategy. But that doesn’t make
Be visual: tips for social media advertising
No matter what your social media skills might be, understanding the parameters and technical side of things like Facebook advertising can only be to your
What is good PR writing?
I am often asked by people what PR (public relations) writing is supposed to look like. Certainly, there is no magic formula, though there are
Storytelling as an essential part of your marketing strategy
As the new year fast approaches, all forms of planning are underway at companies large and small. Budgets are being considered, staffing levels reviewed, new
What is a PR plan all about?
Like so many things in the communications arena, preparing a PR (public relations) plan requires careful planning, research, a willingness to use a diverse approach