Taking the Crisis out of Communications

By Sue Voyles / June 17, 2019 /

I’ve written about crisis communications on several occasions, even publishing an e-book just over a year ago. Today, I just want to remind you that a business crisis can take many forms, including:

  • Fire, flood, natural disaster
  • Environmental/industrial accident
  • Inappropriate/criminal behavior by an employee
  • Injury/death of an employee
  • Violence or criminal activity at a workplace
  • Damaging social media posts
  • Negative reviews on online platforms
  • Employee layoffs
  • Government investigation/closure of a business
  • Harmful reports in media about a business

Being prepared with a plan ahead of time can help take the crisis out of your communications efforts.

When you work with a communications team like ours, here’s what you can expect:

  • Proactively creating a crisis communications plan before a situation occurs.
  • Training to give you confidence in speaking to employees, vendors, media and other key stakeholders.
  • Professional guidance on how best to communicate during your crisis, including interactions with employees, vendors, customers and media.
  • Assistance in creating and distributing a response to key stakeholders, including media.
  • Professional staff assigned to you.
  • Monitoring during the crisis.

The most important thing to remember is to have a plan in place before the crisis occurs, so that you and your team know “what to do next” when it comes to the communications process. Need help creating a plan? Feel free to reach out to me.


– Sue Voyles