I’ve written about crisis communications on several occasions, even publishing an e-book just over a year ago. Today, I just want to remind you that a business crisis can take many forms, including:
- Fire, flood, natural disaster
- Environmental/industrial accident
- Inappropriate/criminal behavior by an employee
- Injury/death of an employee
- Violence or criminal activity at a workplace
- Damaging social media posts
- Negative reviews on online platforms
- Employee layoffs
- Government investigation/closure of a business
- Harmful reports in media about a business
Being prepared with a plan ahead of time can help take the crisis out of your communications efforts.
When you work with a communications team like ours, here’s what you can expect:
- Proactively creating a crisis communications plan before a situation occurs.
- Training to give you confidence in speaking to employees, vendors, media and other key stakeholders.
- Professional guidance on how best to communicate during your crisis, including interactions with employees, vendors, customers and media.
- Assistance in creating and distributing a response to key stakeholders, including media.
- Professional staff assigned to you.
- Monitoring during the crisis.
The most important thing to remember is to have a plan in place before the crisis occurs, so that you and your team know “what to do next” when it comes to the communications process. Need help creating a plan? Feel free to reach out to me.
– Sue Voyles