- What is the leading indicator that signals a company is facing a media crisis?
- When is it OK to say “no comment” to a reporter?
- How do you handle a question from a reporter that you don’t know the answer to?
- Does the receptionist or admin person who answers your company phone know what to do when the media calls?
- What simple trick should you use during a media interview to get your point across?
- Do you have a spokesperson(s) designated to speak to media during a crisis?
- What is the optimum length of an answer for a broadcast interview?
- Have you thought through not only the likely crisis scenarios, but also the less likely but more devastating potential scenarios that require communications support?
If you don’t know the answers to any of these questions, then your business is at risk for a crisis communications disaster and would benefit from professional communications help.
Take advantage of our free half-hour consultation (value $150) with Sue Voyles and get the information you need to promote your business more effectively. Provide us with your contact information and we will contact you to schedule your appointment.
You will also receive a FREE copy of Sue's book," 5 High Profile Executives Caught With Their Pants Down: Avoid these 3 PR Blunders."