Some things we’ve done that we’re proud of
- USA Today front page story quoting a nonprofit client on workforce trends. This story prompted additional media inquiries on the topic, resulting in ABC radio coverage, as well as other media in the Los Angeles market.
- Crain’s Detroit Business story on health care reform’s effect on small business featuring a trade Association executive as an expert.
- TV report airing in several U.S. markets on virtual gift cards quoting a client as an expert.
- Associated Press story featuring a client as a small business expert.
- Detroit News 2-page story with photos featuring Bavarian Inn Restaurant. The entire PR campaign for this client earned a national Clarion Award.
- Coverage by WWJ-AM, TV4 and Mlive.com of client event at Detroit Historical Museum.
Bavarian Inn 125th Anniversary Video
Winner of International Academy of Visual Arts award
Steeped in tradition and currently managed by three generations of the William and Dorothy Zehnder family, the Bavarian Inn is a Michigan tourism staple. The challenge was to produce an informational video that would capture the history of this Michigan icon in a way that appealed to both external and internal cross-generational audiences with varying degrees of knowledge about the Inn’s history. Initially intended for a scheduled historical association annual meeting acknowledging the landmark anniversary, the client also wanted to be able to use the video for other occasions, including its internal video network that is viewed by visitors to both the restaurant and corporately-connected Bavarian Inn Lodge.
Shot without a script, the video was guided by questions posed to the various people interviewed for the project. Among those interviewed were nine William “Tiny” and Dorothy Zehnder family members, as well as Bavarian Inn employees and vendors to help tell the story through as many viewpoints as possible. Using the client’s internal archives, (an entire room full of files, menus, photos, marketing materials and the like) as well as the help of the Frankenmuth Historical Association and its executive director, we gathered historical background. The video was split up into sections, each headed by a “Tiny-ism,” one of a multitude of sayings from Bavarian Inn co-founder William “Tiny” Zehnder Jr. Though he passed away several years ago, Tiny remains an icon in the community and in his family that runs the corporation.
Global Crosswalk Inc. Logo design
Winner of Association for Women in Communications Clarion Award
Global Crosswalk Inc. is a global, service company in the arena of cultural competency training, virtual project management and expatriate services. Our challenge was to create a distinctive logo that was visually recognizable for global use. The client – a native of India with offices in India, China and the U.S. – wanted something that had the “feel” of different cultures and made an emotional connection portraying harmony and trust among people as a “global village.” The client also wanted the logo to be elusive – to hint at the work of the company and invite questions without being too literal. At the same time, the owners wanted the logo to be strategic, showing that there is value in understanding culture. Feedback from the client during the design phase: “We feel that the design presents the central theme as we would like it to be.”
St. Vincent & Sarah Fisher Center PR
Successfully pitched and garnered a placement for Diane Renaud, CEO & Exec. Dir. of the St. Vincent & Sarah Fisher Center in Detroit to be interviewed and quoted as an expert on volunteerism in the Nonprofit Business Advisor, based in California. Here’s a small excerpt from the Nov. 2012 article:
“When someone has in interest in volunteering, we find their strengths and tailor the opportunity for them because if you’re interested in what you’re doing, you’re more committed to it,” said Renaud.
Bavarian Inn Restaurant Press Room
Winner Association for Women in Communications Clarion Award
Dorothy Zehnder, who turned age 90 in Dec. 2011, is the matriarch of all things Bavarian Inn – restaurant, lodge, shops and a line of specialty products. While many nonagenarians are suffering the limitations of old age, Dorothy is in the kitchen of Bavarian Inn Restaurant many hours a day, most of the week, with no plans to retire. Through the years, Dorothy – a top chef and keen businesswoman – has developed a reputation as a teacher, a role model, a philanthropist and a mother. To promote media interest in the release of her cookbook, “Come Cook with Me,” and in anticipation of her 90th birthday celebration, Logos Communications created an online press kit. The kit makes media background information readily accessible for broadcast and print journalists alike. It includes: photos of Dorothy and the Bavarian Inn, recipes and food photos, press releases, a comprehensive video news release and complete VNR script. This project continues as a resource for the working press.
Video “Stepping Up to Fatherhood”
Winner Association for Women in Communications Clarion Award and Telly Award
A workforce development company, EDSI, asked us to help them produce a short (5-7 minute) video to help stakeholders and others become more aware of and better understand its program and potential benefits for its non-custodial parent (NCP) clients. Using participant testimony, we made the company’s successful Pennsylvania Non-Custodial Parent Placement and Retention Program come to life. It was initially targeted for use at the National Child Support Enforcement Association (NCSEA) August 2010 conference. Following the conference, it has been used at other conferences, meetings and presentation opportunities.
Association for Women in Communications 2016 – Special Design/Creation: Series of items
Association for Women in Communications 2015 – One-time PR Campaign
Association for Women in Communications 2014 – External magazine, series/special section, circulation 100,000 or less
International Academy of Interactive and Visual Arts 2015 Silver Award – Brochure, Writing and Design
International Academy of Interactive and Visual Arts 2013 Silver Award – Biography, Historical Video
Association for Women in Communications 2013 – One-time PR Campaign
Association for Women in Communications 2012 – One-time PR campaign
Association for Women in Communications 2012 – Press Kit
Association for Women in Communications 2011 – Educational, Informational or Training Video Production – 15 mins or less
Bronze Award 2011 – Video – Non-broadcast productions – social issues category
Association for Women in Communications 2009 – Logo design
Women in Communications of Detroit 2005
Innovator of the Year
National Association of Women Business Owners, Greater Detroit Chapter 2004