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Have you ever come across a company that portrays themselves as one thing on Facebook (or Twitter or Instagram), but another thing on LinkedIn? And yet another persona on their website?

This happens when companies don’t have a good idea of their “image.” Or, put more simply, they don’t know their key messages when it comes to marketing and public relations. They want to be one thing to one audience (think potential employees), another thing to another audience (perhaps prospective customers), and yet another to their suppliers.

Such splintered thinking about who and what your company is will most certainly not benefit your bottom line.

You’ve heard the phrase “image is everything” and if you search online, you can easily find how it relates to business. An article in Psychology Today called “Image is Everything” says, “Recent research reveals, we make brand purchase decisions based on the associations and feelings as opposed to the facts and stats. This conditioning can happen without your knowing.”

I particularly liked the quote that came up from author Haruki Murakami, a popular contemporary Japanese writer and translator, who said it this way: “Image is everything. You don’t spare any expense to create the right image. And word of mouth is critical. Once you get a good reputation, momentum will carry you.”

However you look at it, image is everything for your business.

Do you know what your company is portraying on social media and on your website? If you take a look and don’t quite like what you see, then it’s time to give some thought to your image. Our team can help.

-Sue Voyles