marketing

AI is impacting every industry — sometimes for the better, sometimes for the worse.  Public relations is no different. To give you some of my biases up front: I’ve always enjoyed the act of writing. I majored in writing in college, and in many ways I still consider myself a “writer” before I consider myself…

When I made my goals for 2026, I knew that I wanted to make marketing Logos a priority. For those of you who don’t know, Logos Communications has gone through quite a bit of change over the past few years. I purchased the business from our founder, Sue Voyles, in January of 2023. Over the…

There many ideas to consider when using public relations (PR) to showcase your brand or company’s services and products. We have talked before about the various tools available to business owners who seek help with PR, as well as explained the nature of PR itself. In this blog, we’re going to focus on a key…

Marketing and public relations (PR) are tightly linked, and while marketing is defined as any form of activity that helps promote and sell products or services, PR is the delicate relationship between the public and your company. The two forms of communication are essential to any business being successful. Another simple way to look at…

Some may see the holiday season as a time to relax their publicity efforts, but there are plenty of good reasons to ramp up your PR (public relations) during this busy time, one often full of stress but also potential reward. In fact, I would argue that doing just that is the only logical approach…

PR (public relations) writing isn’t for everyone, but everyone needs good PR writing. So let’s make this easy and call this blog simply “PR writing for dummies.” There’s even a book you can buy to help you with this, but I’m going to share what I have learned over 23 years running my PR firm,…

People often wonder when they hear terms like “legacy media” or “mass media.” Sometimes the phrase is “mainstream media,” or some even call it “old media.” All of these word choices are appropriate when talking about what many consider the heart of the “information age.” This age began in the early 20th century with the…

Marketing a company can be a daunting task if you are trying to do it yourself, or even if you get assistance from a PR firm like Logos Communications. There is so much information available about what to do, how to do it and what “channels” to use that it can be overwhelming. To help…

At the heart of many public relations (PR) firms is what I call a “program” where the new client is placed into a certain approach dictated by the PR company itself and not necessarily designed to fit their needs. It often leads to people asking me: how does a PR firm work? It starts with…

When it comes to “do it yourself” (DIY) marketing, many business owners and leaders count on members of their team, some who may have been trained in public relations (PR), marketing, writing and design, or others who are just eager to try creating some marketing or communications content. While this can be an effective strategy,…