marketing

Every Picture Tells a Story

We all know the power of messages, the drama that beautifully crafted words can bring to telling a story. This idea of storytelling through a consistent brand message is so powerful that sometimes we forget the other key component to messaging – the visual. So, what makes up a great visual message? Well, what we’re…

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Know Your Audience

Whether it’s reaching prospects with your sales and marketing messages, communicating with customers or vendors, creating a communications plan, or targeting the media with your press releases, knowing your audience matters. Asking some questions upfront will help you do a better job of reaching the right audience with your message. Who do we want to…

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What’s A Brand?

Back in our nation’s Wild West days, cattlemen branded their herds with a hot iron that showed a simple mark, like their initials or even their name, to help them lay claim to ownership over their cattle or other livestock. That tradition continues even now in some areas of the country. Today branding is a…

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Is Image Everything?

Have you ever come across a company that portrays themselves as one thing on Facebook (or Twitter or Instagram), but another thing on LinkedIn? And yet another persona on their website? This happens when companies don’t have a good idea of their “image.” Or, put more simply, they don’t know their key messages when it…

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It’s Good for Marketers to Recycle

We just celebrated Earth Day and so recycling has been on my mind. I practice recycling in my business and at home, but did you know that it’s a good practice to recycle your social media content? All content – including blogs, information on your website or other marketing messages – can be recycled and…

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Marketing is Still Marketing – No Matter Where You Are

Recently, I went on a tour of Israel and Egypt. And while I was there, I noticed a few things. First, there were a lot of large digital billboards on the major highways. They sold everything from condos to cosmetics, but what really struck me was the fact that most of them were either in…

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Is It a Business or a Hobby?

To be a successful business, act like one. Too often, I’ve met women business owners who gave the impression that their business was their hobby, and not a true, money-making venture. In my experience, if you want people to treat you seriously as a business owner, then you must live, breathe and truly act like…

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A Case of Mistaken Identity

Back in 1999 when I started Logos Communications, I didn’t set up a website right away. I was bootstrapping the business and trying to conserve cash. I had a business name, a logo, a phone number, and a large network (which I’ve written about before in Be Connected.) And that proved to be enough for…

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Five Cost-Free Marketing Ideas

According to the U.S. Small Business Administration’s Office of Advocacy, small business creates between 60 and 80 percent of our country’s net new jobs every year. To keep a small business growing, small business owners need to market effectively, but what about the cost? How can you accommodate champagne taste on a beer budget? Here…

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My Favorite Place

It’s odd. I don’t drink coffee, yet coffee houses are some of my favorite places to stop and get a beverage (usually Chai tea latte). And I have found, due to the plentitude of these spots, they are great places to meet people for business or pleasure. Throw in free Wi-Fi and you’ve got a…

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