marketing

It’s cold outside, there’s an ongoing pandemic, and so many of us are miserable. But it’s also February, and besides the cold, we can take time to celebrate through a heart-warming holiday like Valentine’s Day. Perhaps it’s time to focus on widening out who we are showering with love this month, or any other month…

At one time or another we have all wanted to share our expertise, either with a co-worker, a potential customer or even a current client. The desire to share knowledge is hardwired into all of us. That’s why so many people make continuing education a key aspect of their careers. An often-untapped source for marketing…

We all have them. Many of us just don’t know what to do with them. We try to organize them, keep them updated, and we certainly try to find ways to utilize them to network, market or communicate. Unfortunately, many of us just aren’t good at it – we struggle even just to collect them,…

We all know the power of messages, the drama that beautifully crafted words can bring to telling a story. This idea of storytelling through a consistent brand message is so powerful that sometimes we forget the other key component to messaging – the visual. So, what makes up a great visual message? Well, what we’re…

Whether it’s reaching prospects with your sales and marketing messages, communicating with customers or vendors, creating a communications plan, or targeting the media with your press releases, knowing your audience matters. Asking some questions upfront will help you do a better job of reaching the right audience with your message. Who do we want to…

Back in our nation’s Wild West days, cattlemen branded their herds with a hot iron that showed a simple mark, like their initials or even their name, to help them lay claim to ownership over their cattle or other livestock. That tradition continues even now in some areas of the country. Today branding is a…

Have you ever come across a company that portrays themselves as one thing on Facebook (or Twitter or Instagram), but another thing on LinkedIn? And yet another persona on their website? This happens when companies don’t have a good idea of their “image.” Or, put more simply, they don’t know their key messages when it…

We just celebrated Earth Day and so recycling has been on my mind. I practice recycling in my business and at home, but did you know that it’s a good practice to recycle your social media content? All content – including blogs, information on your website or other marketing messages – can be recycled and…

Recently, I went on a tour of Israel and Egypt. And while I was there, I noticed a few things. First, there were a lot of large digital billboards on the major highways. They sold everything from condos to cosmetics, but what really struck me was the fact that most of them were either in…

To be a successful business, act like one. Too often, I’ve met women business owners who gave the impression that their business was their hobby, and not a true, money-making venture. In my experience, if you want people to treat you seriously as a business owner, then you must live, breathe and truly act like…