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Why we don’t need another numbered list

Much of what we see online (and in print) seems to have been founded on the David Letterman school of “top 10” lists. While some of that approach can be helpful – a quick way to make a point – it seems to be overused these days. So, let me give you some thoughts on…

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What does 80/20 have to do with social media?

In business, many of us have heard of the 80/20 rule (aka Pareto Principle) that says 80% of the effects come from 20% of the causes. Or as sales and productivity guru Brian Tracy says: 20% of your activities will account for 80% of your results. When it comes to social media marketing, the 80/20…

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What About LinkedIn?

Yes, you are on Facebook – just like the rest of the world (or at least it feels that way). But what about LinkedIn? Chances are you have a profile, but when was the last time you: Updated your photo? Created a post for the LinkedIn Pulse feed? Checked to make sure all your contact…

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