Blogs

Writing is one of the most important skills needed by professionals, business owners and anyone wanting to pursue a communications or public relations (PR) career. It takes time, patience, focus and a high level of skill to organize, develop and prepare a thoughtful message, no matter the specific writing task involved. But what happens when…

Being a part of an professional group is critically important in these days of intense competition for time, talent, resources and money throughout all industries. Business leaders lead best when they are out front and stay focused on being informed, growing their company and ensuring they are well recognized. An excellent way to lead in…

Were you ever told that just because so many people were doing something, that didn’t mean you had to? Well, when it comes to content marketing, there’s real evidence that perhaps we should be doing just that. An article late last year in the Search Engine Journal makes a case for content marketing by reviewing…

There many ideas to consider when using public relations (PR) to showcase your brand or company’s services and products. We have talked before about the various tools available to business owners who seek help with PR, as well as explained the nature of PR itself. In this blog, we’re going to focus on a key…

PR (public relations) writing isn’t for everyone, but everyone needs good PR writing. So let’s make this easy and call this blog simply “PR writing for dummies.” There’s even a book you can buy to help you with this, but I’m going to share what I have learned over 23 years running my PR firm,…

People often wonder when they hear terms like “legacy media” or “mass media.” Sometimes the phrase is “mainstream media,” or some even call it “old media.” All of these word choices are appropriate when talking about what many consider the heart of the “information age.” This age began in the early 20th century with the…

Marketing a company can be a daunting task if you are trying to do it yourself, or even if you get assistance from a PR firm like Logos Communications. There is so much information available about what to do, how to do it and what “channels” to use that it can be overwhelming. To help…

People ask all the time, “What does it take to write a good blog, one that is worth reading?” The answer is simple: be a good writer. Sure, you could depend on one of those AI programs to write the blog for you. Or you could consider what it takes to put together a meaningful…

A lot of people in our industry are focused on understanding what key trends are shaping public relations (PR) this year and going forward. Many talk about the growth of social media, video and podcasts, or the value of being focused on community awareness or things like diversity, inclusion and equity. Some talk about the…

It does still happen. A press release (PR) can bring results with traditional media or even non-traditional communications outlets (online news sites, for example). The success of a well-crafted PR pitch might get you in a community or regional newspaper. A photographer or TV camera crew might want to visit your company, meet your team,…