Do press releases support your SEO?
/ / Blogs, effective communications, marketing, Media, public relations, social media
We all know the power of words, especially action-oriented phrases and words emphasizing results. They can indeed help shape press releases and convey a company and personal brand in a more effective way. One powerful tool that connects your messages and words in a press release (and other content like blogs) is understanding SEO (Search…
Public Relations versus Advertising
/ / effective communications, Media, professional development, public relations, small business
What’s the difference? There are many ways to get an organization’s brand seen by potential clients or prospective employees, whether that brand is a service, a specific product, or even an idea. The many methods, or channels, for communicating, marketing, selling, informing and sharing can sometimes be overwhelming. Whether your company can support a marketing…
What is a Public Relations Specialist?
/ / effective communications, Media, public relations
The world of business is full of specialists. Just consider the medical or dental fields – the number of highly trained doctors focused on a specific physical aliment or disease can be overwhelming. In the world of communications and marketing, there are special skills associated with business and technical writing, social media, design, advertising and…
