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It does still happen. A press release (PR) can bring results with traditional media or even non-traditional communications outlets (online news sites, for example). The success of a well-crafted PR pitch might get you in a community or regional newspaper. A photographer or TV camera crew might want to visit your company, meet your team,…

I am often asked by people what PR (public relations) writing is supposed to look like. Certainly, there is no magic formula, though there are plenty of good ideas to share on the topic and several critical components to good PR writing. Before we proceed, however, I’d like to first explain what is PR writing….

All too often companies enter the world of social media posts, blog writing, e-mail marketing and what’s called “content marketing” without a solid plan on how to proceed with a consistent message across many wide-ranging channels. One of the major challenges is the content itself. Sure, it’s relatively easy to create a “post” for Facebook…

Your business’s website competes with millions of other websites. No doubt, you want your site to come up at the top of search engines when people are searching for your product or service. Website rank is based on dozens of factors, but it is an indication of your website’s popularity (for example, Google is ranked…

The last time I checked, there were no perfect people in the world. Certainly, many are striving for that goal – think of celebrities, professional athletics, Olympians and those in leadership positions. If we’re entirely honest with ourselves, we know that we can’t be perfect. But does that mean we shouldn’t try to do our…

When I started my business 16 years ago, I had a large Rolodex containing all of my contacts’ names, addresses and phone numbers. I also had strong personal relationships with members of professional associations where I had been a member for years. Those two resources combined were the source of all my business early on….

“Hey are you paying attention?” That’s what was going through my mind as I was stopped in busy traffic. My thought was directed at a young lady absorbed in her all-important mobile device and oblivious to the car ahead of me that was attempting to pull up a driveway into a Kmart parking lot. When…