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What is good PR writing?

I am often asked by people what PR (public relations) writing is supposed to look like. Certainly, there is no magic formula, though there are plenty of good ideas to share on the topic and several critical components to good PR writing. Before we proceed, however, I’d like to first explain what is PR writing….

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Developing a content calendar that makes a marketing impact

All too often companies enter the world of social media posts, blog writing, e-mail marketing and what’s called “content marketing” without a solid plan on how to proceed with a consistent message across many wide-ranging channels. One of the major challenges is the content itself. Sure, it’s relatively easy to create a “post” for Facebook…

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The Web is Everything

Your business’s website competes with millions of other websites. No doubt, you want your site to come up at the top of search engines when people are searching for your product or service. Website rank is based on dozens of factors, but it is an indication of your website’s popularity (for example, Google is ranked…

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Not Perfect but Always Trying

The last time I checked, there were no perfect people in the world. Certainly, many are striving for that goal – think of celebrities, professional athletics, Olympians and those in leadership positions. If we’re entirely honest with ourselves, we know that we can’t be perfect. But does that mean we shouldn’t try to do our…

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Be Connected

When I started my business 16 years ago, I had a large Rolodex containing all of my contacts’ names, addresses and phone numbers. I also had strong personal relationships with members of professional associations where I had been a member for years. Those two resources combined were the source of all my business early on….

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Pay Attention – It just may save your life

“Hey are you paying attention?” That’s what was going through my mind as I was stopped in busy traffic. My thought was directed at a young lady absorbed in her all-important mobile device and oblivious to the car ahead of me that was attempting to pull up a driveway into a Kmart parking lot. When…

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Working in the 21st Century

I have a client who talks a lot about how working in the 21st Century is different from what we’ve done before. This point recently hit home when I worked on a magazine story about using technology to ‘take the office with you.’ I talked to a variety of entrepreneurs and business people who are…

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