professional development

22 lessons learned in 22 years

Okay, here is what I have learned over the past 22 years of owning and operating my own company. Discover the work you are passionate about and then do it. If your potential client believes they know more about the services and expertise you provide, then they probably won’t be a good fit as a…

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Public Relations versus Advertising

What’s the difference? There are many ways to get an organization’s brand seen by potential clients or prospective employees, whether that brand is a service, a specific product, or even an idea. The many methods, or channels, for communicating, marketing, selling, informing and sharing can sometimes be overwhelming. Whether your company can support a marketing…

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Fall into networking in a virtual world

Fall is a great time to connect and reconnect, especially with those we may have lost touch with over the summer. In a normal year we might find ourselves talking with friends and colleagues we haven’t seen for many weeks due to vacations, summer travel or business slowdowns. Thinking about our networking challenges this year…

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What are You Afraid Of?

As an admitted extrovert, I enjoy meeting new people, seeing new places and learning new things. But let’s face it, not everyone is an extrovert. Not everyone loves going to networking events, meet and greets, or whatever you call them. For some people, events like these can be scary. I went to a recent networking…

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Taking Time Out

Do you feel guilty about taking time off? Apparently, here in the U.S. a lot of us do. According to an article in Forbes, “Why America has become ‘the no-vacation nation,’” a survey of 1,200 full-time American workers showed that 47% of them didn’t take all their vacation time the previous year. Another article by…

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Tuning Out

Is the talk of the upcoming 2020 presidential election already making you shudder when you look at your social media channels? Is tuning out is the answer? Maybe that’s a good option for the current political cycle, but I think there’s too much tuning out on other fronts. Consider how many of us are tuning…

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Facing Our Feelings

We don’t just leave our feelings in the car when we walk into our workplace. They’re part of who we are and we can’t ignore them. But it’s how we face them that’s important in our relationships and communications – business and otherwise. Feelings are a response to the way you perceive the world around…

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Look in the Mirror First

It’s human nature not to want to admit when you’re wrong. We all hate being wrong. But let’s face it, sometimes we are wrong – as I’ve mentioned before. If I take a look in the mirror and look hard, I might be able to more easily admit when I’m wrong. Because when I look…

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Are You Paying Attention?

People who know me know that when I think people aren’t paying attention, it drives me crazy. Too often we see people who don’t pay attention. They’re looking at their phone instead of driving. They’re reading email instead of paying attention to the webinar that they’re logged onto. They’re typing on their keyboard during a…

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Not Perfect but Always Trying

The last time I checked, there were no perfect people in the world. Certainly, many are striving for that goal – think of celebrities, professional athletics, Olympians and those in leadership positions. If we’re entirely honest with ourselves, we know that we can’t be perfect. But does that mean we shouldn’t try to do our…

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