making a difference

Giving Back

April is celebrated as National Volunteer Month in the U.S. and volunteering is a great way for you and your company to give back. In fact, many companies encourage their employees to volunteer for their favorite cause and give them a paid day off to do it. One report showed that 90 percent of companies found…

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Show Them Some Love

It’s February, and that means Valentine’s Day. Who are you showing love to? You may be showing affection for your significant other, spouse, your children, or even friends. How about showing love to your customers? When the economy is doing well and businesses are prospering, it seems that sometimes customers don’t get the love they…

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Thanks to the Heroes

People who know me well know I was a fan of David Bowie as a teenager and through college. I still like listening to many of his songs. One that comes to mind is “Heroes.” We can be heroes to someone, can’t we? We can be heroes to our families, our friends, our clients, our…

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What I’ve Learned from Dorothy Zehnder

Dorothy Zehnder, co-founder of the Frankenmuth Bavarian Inn Restaurant will celebrate her 95th birthday on December 1, 2016. And she still works full time. Dorothy says, “I like working. I like to cook, and I like people.” I’ve had the pleasure of working with Dorothy and her family over the last several years. And I’ve…

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Showing Up

Years ago, a business owner who was a fellow member of NAWBO (National Association of Women Business Owners), said to me, “You are everywhere your clients are.” She was referring to the fact that whenever a client is having an event or receiving recognition or is looking for people to attend something, I always do…

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Hooray for Our Clients

You may not know this, but one task that PR agencies often complete is writing award nominations for clients (and often, finding those awards that are a good fit for the client’s business). In my blog, It’s Good to be Recognized, and Five Cost-Free Marketing Ideas, I wrote about the value of recognition through awards…

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Does Your Company Care?

More and more these days we hear that Millennials want to work for companies that ‘make a difference.’ Companies That Care Day, celebrated March 17, 2016, is one event that encourages employers to focus on community initiatives and recognize the people who make their companies successful. It’s a Day that seems to be tailor-made for…

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