reputation management

Even in this age of virtual connections, snappy social posts, and loads of visual and audio marketing through videos and podcasts, there is still a real need for business owners to invest in developing a media kit. Sometimes referred to as a press kit, a thoroughly prepared media kit will assist your company in its…

Blog writing has never been more popular and it remains important to anyone trying to develop a good content marketing strategy. But that doesn’t make it any easier to write timely, effective and informative blogs, especially for busy business owners beset with the challenges of running their companies. With the growing intrusion of AI (artificial…

The expert Logos Communications Team considers Twitter an integral part of any organization’s social media strategy. Why? The reach of the platform (founded in 2006 and growing exponentially ever since) is expansive! Here are just a few statistics that underpin our conclusion. Twitter generated $3.7 billion revenue in 2020, an 8.8% increase year-on-year. (And please note…

With more people working from home and sheltering in place, people are spending more time on social media – one report says global social media usage is up 21%. I know I am checking Facebook and LinkedIn more than I did before. But what I am seeing from some businesses is a bit concerning. Most…

Companies work hard to establish their brand, using valuable resources (time, people and money) to create a brand that will make their customers come back again and again. Yet it doesn’t take much to jeopardize that brand – a bad review on any number of online sites (Google, Glassdoor, Yelp, etc.) can wreak havoc. That…

It’s one thing to be assertive by clearly (and respectfully) stating your opinion, or politely trying to persuade someone to see things your way. But I would hope that most of us agree that there’s just no good reason for being rude. I think rudeness often comes when we think we’re better than others. An…

Have you ever heard the saying, “If you don’t have anything nice to say don’t say anything at all?” That was something I learned when I was growing up. And I think it’s still a good principle to keep in mind today. Too often, people just don’t think before writing an email or text, or…

Here’s a true story. A reporter wants to interview two experts for a story he is writing. He knows which organizations he wants to contact for those experts, so he finds them online and searches their website for either an online press room or information so he can make contact. He cannot easily find a…

I’m sure you already know that having an online presence is vital in today’s day and age. But many people don’t realize the importance of “owning” that presence. When I say that, I mean it’s not enough to just have an account on Facebook, or Twitter, or LinkedIn. It’s not enough to just have your…

I find myself using the phrase, “This could be highly dangerous,” on occasion. This comes up in different scenarios, such as taking a break from my desk to walk outside to the patio on a pleasant day, sitting down in a lounge chair and enjoying the fresh air and sunshine. And I think to myself…