reputation management

There’s a lot of talk these days about being transparent in our culture, in our connections with one another, and especially in the actions and decisions of local or regional politics and government. As a free and open society, we all understand the value of knowing what’s going on at every level of, say, a state…

Like any business or industry that has been around a long time, the world of public relations is often defined – both for good and bad – by its terms and phrases. As we near the holiday season, when so many thoughts and messages are bombarding us and demanding our attention, I thought it might…

When most people think of public relations (PR), they see it as a tool for companies seeking to get in the newspaper or on television. While that can the priority for many PR efforts, business owners can also utilize PR to benefit their companies and their various stakeholders. Looking past the traditional constraints of PR…

While having a good resume is still important, even more important these days is a good personal and professional profile. These are used for our social media channels liked LinkedIn, on a website and for sharing your story in a networking setting. Being able to succinctly explain who you are when meeting new people, whether…

Even in this age of virtual connections, snappy social posts, and loads of visual and audio marketing through videos and podcasts, there is still a real need for business owners to invest in developing a media kit. Sometimes referred to as a press kit, a thoroughly prepared media kit will assist your company in its…

Blog writing has never been more popular and it remains important to anyone trying to develop a good content marketing strategy. But that doesn’t make it any easier to write timely, effective and informative blogs, especially for busy business owners beset with the challenges of running their companies. With the growing intrusion of AI (artificial…

The expert Logos Communications Team considers Twitter an integral part of any organization’s social media strategy. Why? The reach of the platform (founded in 2006 and growing exponentially ever since) is expansive! Here are just a few statistics that underpin our conclusion. Twitter generated $3.7 billion revenue in 2020, an 8.8% increase year-on-year. (And please note…

With more people working from home and sheltering in place, people are spending more time on social media – one report says global social media usage is up 21%. I know I am checking Facebook and LinkedIn more than I did before. But what I am seeing from some businesses is a bit concerning. Most…

Companies work hard to establish their brand, using valuable resources (time, people and money) to create a brand that will make their customers come back again and again. Yet it doesn’t take much to jeopardize that brand – a bad review on any number of online sites (Google, Glassdoor, Yelp, etc.) can wreak havoc. That…

It’s one thing to be assertive by clearly (and respectfully) stating your opinion, or politely trying to persuade someone to see things your way. But I would hope that most of us agree that there’s just no good reason for being rude. I think rudeness often comes when we think we’re better than others. An…