effective communications

Public Relations versus Advertising

What’s the difference? There are many ways to get an organization’s brand seen by potential clients or prospective employees, whether that brand is a service, a specific product, or even an idea. The many methods, or channels, for communicating, marketing, selling, informing and sharing can sometimes be overwhelming. Whether your company can support a marketing…

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What is a Public Relations Specialist?

The world of business is full of specialists. Just consider the medical or dental fields – the number of highly trained doctors focused on a specific physical aliment or disease can be overwhelming. In the world of communications and marketing, there are special skills associated with business and technical writing, social media, design, advertising and…

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What does a good PR pitch look like?

Despite what some would tell you, the craft of public relations (PR) is alive and well, and in many ways more critical than ever. Gaining visibility through a compelling story presented to local or regional media outlets, is a highly sought-after approach to spreading the word about your brand and company. Many often wonder, though,…

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Market your business with great content

At one time or another we have all wanted to share our expertise, either with a co-worker, a potential customer or even a current client. The desire to share knowledge is hardwired into all of us. That’s why so many people make continuing education a key aspect of their careers. An often-untapped source for marketing…

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Is Public Relations still relevant today?

public relations business

As a longstanding public relations (PR) firm, Logos Communications has seen a lot of changes in our business. The very nature of media, media outlets, content, what is news itself, and the 24-hour news cycle, has dramatically affected what we do every day. Those changes often lead to questions from people, “Are press releases still…

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Challenges of networking in a remote world

Networking has its challenges as I’ve written about previously. During this era of virtual meetings, which have flourished during the Covid-19 pandemic, we find ourselves doing more networking than ever by Zoom (or Skype, Facetime, etc.). Despite the advantages these tools have over the telephone (primarily, being able to “see” the other person during the…

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Turn your contact list into the marketing tool it was meant to be

We all have them. Many of us just don’t know what to do with them. We try to organize them, keep them updated, and we certainly try to find ways to utilize them to network, market or communicate. Unfortunately, many of us just aren’t good at it – we struggle even just to collect them,…

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Why we don’t need another numbered list

Much of what we see online (and in print) seems to have been founded on the David Letterman school of “top 10” lists. While some of that approach can be helpful – a quick way to make a point – it seems to be overused these days. So, let me give you some thoughts on…

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Elevating Your Elevator Pitch

Note: This article originally appeared in the September 2020 issue of the Association for Women in Communications monthly newsletter, Communique. It is used here with permission. Interested in learning about AWC? Visit womcom.org We’ve all heard the term “Elevator Pitch,” that 30-second commercial that we provide when we meet new people at business events. That…

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Remote work doesn’t have to feel remote

For 21 years I’ve led a team of what in our pandemic world has been dubbed “remote workers.” I am not a huge fan of that word, since I don’t believe it accurately describes the kind of collaborative work we do. But I do value it as a creative way to deliver great service to…

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