What was your favorite subject of study in school? English, perhaps or science? Maybe it was math. No matter the subject, we all shared in the excitement of school in one way or another and often found ourselves, especially with college courses, reading the catalog description to try and glean … Read more
Whether it’s reaching prospects with your sales and marketing messages, communicating with customers or vendors, creating a communications plan, or targeting the media with your press releases, knowing your audience matters.
Asking some questions upfront will help you do a better job of reaching the right audience with your message.… Read more
Questions. So many careers depend on them: sales people, doctors, nurses, teachers, journalists, attorneys — the list goes on and on. I’ve written before about the importance of asking questions.
As professional communicators, my team and I find that our work often depends on questions.
When speaking to a reporter … Read more
Everyone has had difficulty communicating with someone. In those moments, you may have thought, “Are we speaking the same language?” Whether that literally means the actual language (in the case of perhaps speaking to a person from another country) or being a matter of personal communication style, we wouldn’t be … Read more
Do you wish there were days when your employees were doing a better job of communicating with you, each other and your customers?
Ever been in a meeting when you felt someone was being aggressive in making their point or trying to get their way? The answer is probably yes. Did that make you feel like you were being bullied? Perhaps, but at the very least it was probably uncomfortable.
May I suggest … Read more
Have you ever tried talking to a large company?
If you’ve ever had a problem with a large company’s product or service, you’ve probably run into the frustration that comes with trying to reach them. Sometimes, it can be darn near impossible to even find a help page on their … Read more