effective communications

When most people think of public relations (PR), they see it as a tool for companies seeking to get in the newspaper or on television. While that can the priority for many PR efforts, business owners can also utilize PR to benefit their companies and their various stakeholders. Looking past the traditional constraints of PR…

Writing is one of the most important skills needed by professionals, business owners and anyone wanting to pursue a communications or public relations (PR) career. It takes time, patience, focus and a high level of skill to organize, develop and prepare a thoughtful message, no matter the specific writing task involved. But what happens when…

Being a part of an professional group is critically important in these days of intense competition for time, talent, resources and money throughout all industries. Business leaders lead best when they are out front and stay focused on being informed, growing their company and ensuring they are well recognized. An excellent way to lead in…

We live in a world of constant change. Staying abreast of what is happening in our industries and communities is very important, especially when we think about the kinds of knowledge and the types of skills we need to succeed in life. Training is a critical part of staying up-to-date in any field, from technology…

While having a good resume is still important, even more important these days is a good personal and professional profile. These are used for our social media channels liked LinkedIn, on a website and for sharing your story in a networking setting. Being able to succinctly explain who you are when meeting new people, whether…

Were you ever told that just because so many people were doing something, that didn’t mean you had to? Well, when it comes to content marketing, there’s real evidence that perhaps we should be doing just that. An article late last year in the Search Engine Journal makes a case for content marketing by reviewing…

There many ideas to consider when using public relations (PR) to showcase your brand or company’s services and products. We have talked before about the various tools available to business owners who seek help with PR, as well as explained the nature of PR itself. In this blog, we’re going to focus on a key…

Marketing and public relations (PR) are tightly linked, and while marketing is defined as any form of activity that helps promote and sell products or services, PR is the delicate relationship between the public and your company. The two forms of communication are essential to any business being successful. Another simple way to look at…

Learning new ways to sell and develop new strategic relationships in a virtual era has been a challenge for many business owners and sales leaders. It has also changed the marketing world. First and foremost, the whole idea of networking has been turned on its head. No doubt you have heard it said in your own…

Some may see the holiday season as a time to relax their publicity efforts, but there are plenty of good reasons to ramp up your PR (public relations) during this busy time, one often full of stress but also potential reward. In fact, I would argue that doing just that is the only logical approach…