effective communications

AI is impacting every industry — sometimes for the better, sometimes for the worse.  Public relations is no different. To give you some of my biases up front: I’ve always enjoyed the act of writing. I majored in writing in college, and in many ways I still consider myself a “writer” before I consider myself…

When I made my goals for 2026, I knew that I wanted to make marketing Logos a priority. For those of you who don’t know, Logos Communications has gone through quite a bit of change over the past few years. I purchased the business from our founder, Sue Voyles, in January of 2023. Over the…

When does a company need to turn to public relations (PR) to get its message out? That is one of the fundamental questions facing business leaders nearly every day. The challenge of making your company known, selling a product or service or idea and clearly stating who you are and what you stand for is…

There’s a lot of talk these days about being transparent in our culture, in our connections with one another, and especially in the actions and decisions of local or regional politics and government. As a free and open society, we all understand the value of knowing what’s going on at every level of, say, a state…

Like any business or industry that has been around a long time, the world of public relations is often defined – both for good and bad – by its terms and phrases. As we near the holiday season, when so many thoughts and messages are bombarding us and demanding our attention, I thought it might…

Offense. Defense. Struggle. Victory. Defeat. These are terms we think about when we think about any conflict, no matter how high or low the stakes. But these things can also be at the heart of public relations (PR). It’s not overstating things to say PR can be a battle. Just look at the headlines every…

Everyone has a story. And being able to tell that story in an engaging way is the foundation of what public relations (PR) is all about. This notion is a key part of our story at Logos Communications. We help our clients tell their stories to potential clients, media, and more. But what makes a…

When most people think of public relations (PR), they see it as a tool for companies seeking to get in the newspaper or on television. While that can the priority for many PR efforts, business owners can also utilize PR to benefit their companies and their various stakeholders. Looking past the traditional constraints of PR…

Writing is one of the most important skills needed by professionals, business owners and anyone wanting to pursue a communications or public relations (PR) career. It takes time, patience, focus and a high level of skill to organize, develop and prepare a thoughtful message, no matter the specific writing task involved. But what happens when…

Being a part of an professional group is critically important in these days of intense competition for time, talent, resources and money throughout all industries. Business leaders lead best when they are out front and stay focused on being informed, growing their company and ensuring they are well recognized. An excellent way to lead in…