effective communications

Storytelling as an essential part of your marketing strategy

As the new year fast approaches, all forms of planning are underway at companies large and small. Budgets are being considered, staffing levels reviewed, new products and services being made ready for launch and, most importantly, plans centered on a thorough marketing strategy Our firm has a diverse and experienced team, some of whom have…

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What is a PR plan all about?

Like so many things in the communications arena, preparing a PR (public relations) plan requires careful planning, research, a willingness to use a diverse approach that utilizes numerous potential channels available and a thorough and well-crafted message. Let’s begin with this idea: your first step in any PR plan should be based on the challenge…

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Writing is foundational for all good content

To put it simply, writing is our forte at Logos Communications. It’s what we do every day for nearly all of our clients. Without solid writing and well-crafted messages, just about every form of marketing will fall short. I know, I know, I can hear what you are saying already. People don’t read these days, no…

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Do you offer your prospects a call to action?

If you are a business owner, you are, hopefully, deploying focused marketing through numerous channels to find and communicate with new prospects and leads. Those channels should include your website, informational blogs on your website;  independently published blogs through direct communications means (or on your partners’ sites); and social media channels like LinkedIn for business-to-business…

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Talking to the generations

Many of us believe we know about the various generations of people around us. Certainly, they have all been labelled in recent years by social scientists. Understanding different age groups is critical to making good decisions and choices when it comes to communicating and marketing your brand. Learning the differences in generations Notre Dame of…

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22 lessons learned in 22 years

Okay, here is what I have learned over the past 22 years of owning and operating my own company. Discover the work you are passionate about and then do it. If your potential client believes they know more about the services and expertise you provide, then they probably won’t be a good fit as a…

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Do press releases support your SEO?

We all know the power of words, especially action-oriented phrases and words emphasizing results. They can indeed help shape press releases and convey a company and personal brand in a more effective way. One powerful tool that connects your messages and words in a press release (and other content like blogs) is understanding SEO (Search…

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Best practices to increase blog traffic and engagement

Your eloquent, inspirational, educational, and content-laden blog posts and white papers become far more valuable if you ensure that they are SEO (Search Engine Optimization) “friendly” before posting them on your website or other digital sites. Logos Communications has a few practical tips that might assist your efforts to engage readers and increase your blog…

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What it takes to get into Public Relations

Learning, deciding and networking. These describe what someone who wants to get into public relations needs to focus on. I will address each in detail later, but first I would summarize it this way: to work in PR or any communications or marketing role you usually start by following an appropriate education path. Next you…

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Know the power of good communications training

We all need training in this day and age. The world is moving so quickly, technology keeps changing and the tools we use in our day-to-day lives are getting more complex than ever. One of the best ways to combat the overwhelming feeling that this can cause is be up-to-date in one’s knowledge and skill…

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