effective communications

How does a Public Relations firm work?

At the heart of many public relations (PR) firms is what I call a “program” where the new client is placed into a certain approach dictated by the PR company itself and not necessarily designed to fit their needs. It often leads to people asking me: how does a PR firm work? It starts with…

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For Logos Communications 23 is more than just another number

Numbers have meaning, and there is certainly plenty of recent insights into how data (often in the form of numbers) and storytelling go hand in hand. At Logos Communications there are plenty of important numbers – not just our bottom line, how many clients we have, or how many impressions one of our client’s press…

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Professionals to the rescue

When it comes to “do it yourself” (DIY) marketing, many business owners and leaders count on members of their team, some who may have been trained in public relations (PR), marketing, writing and design, or others who are just eager to try creating some marketing or communications content. While this can be an effective strategy,…

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Award recognition is a legitimate PR approach

When I talk to people about public relations (PR), many business owners in particular only seem to focus on sending press releases and seeking publicity from the mainstream media or other less traditional media outlets. And that is part of it. But let me ask a couple of questions: Who likes to win something? Who likes…

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Writing for different audiences

Whether it’s our social media posts, emails, brochures, press releases or even documents like memos, your approach to writing itself can become a stumbling block to audiences, especially if it lacks clarity. Usually when someone talks about writing for different audiences, they focus on differing demographics. Baby Boomers versus Millennials, for example. Sometimes when people…

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Snagging the right “hook” can make PR succeed

There are so many “hooks” in life. Hooks can be for fishing, for hanging artwork or coats or just simple tools in the garage. Hooks are used for snaring things, capturing stuff, and grabbing on to what it is you want now. Hooks serve such a multi-faceted function that the value of using a hook…

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What is Public Relations anyway?

(This blog originally appeared on the Association for Women in Communications website in April of 2020.) If you don’t believe the public relations business has changed in the last 20 years, consider this: LinkedIn was founded in 2002, followed by Facebook in 2004 and then Twitter in 2006. And let’s not forget the entrance of…

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What is the difference between copywriting and content writing?

What a great question, and one whose answer is important when it comes to your efforts to market your brand and share the story of your product, company or service. Copywriting and content writing are born from the same source – good writing that informs, explains, connects, engages and grabs people’s attention. But there are…

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Blog writing: how to do it yourself, with help

Blog writing has never been more popular and it remains important to anyone trying to develop a good content marketing strategy. But that doesn’t make it any easier to write timely, effective and informative blogs, especially for busy business owners beset with the challenges of running their companies. With the growing intrusion of AI (artificial…

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Be visual: tips for social media advertising

No matter what your social media skills might be, understanding the parameters and technical side of things like Facebook advertising can only be to your advantage, especially if you manage any company accounts or help with marketing. Outside of knowing how things like Facebook work when it comes to advertising, one of the key aspects…

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