social media

What does 80/20 have to do with social media?

In business, many of us have heard of the 80/20 rule (aka Pareto Principle) that says 80% of the effects come from 20% of the causes. Or as sales and productivity guru Brian Tracy says: 20% of your activities will account for 80% of your results. When it comes to social media marketing, the 80/20…

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Think before you post

With more people working from home and sheltering in place, people are spending more time on social media – one report says global social media usage is up 21%. I know I am checking Facebook and LinkedIn more than I did before. But what I am seeing from some businesses is a bit concerning. Most…

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Convergence: Media and Social Media

Whether we like it or not, media are looking at our company’s social media channels for information, news tips and more. So why not think of social media as being a complement to your existing communications efforts? After all, social media provides an interactive way to tell your story and build relationships with your audience(s),…

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Telling Your Story on Social Media

Whether it’s Facebook, Twitter, Instagram or LinkedIn, if you have created social media channels for your business, think of them as platforms to tell the story of your company. The best way to begin is to look at the possibilities. Think about your audience(s) and the social media channels they may be using. The reality…

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It’s Good for Marketers to Recycle

We just celebrated Earth Day and so recycling has been on my mind. I practice recycling in my business and at home, but did you know that it’s a good practice to recycle your social media content? All content – including blogs, information on your website or other marketing messages – can be recycled and…

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Marketing is Still Marketing – No Matter Where You Are

Recently, I went on a tour of Israel and Egypt. And while I was there, I noticed a few things. First, there were a lot of large digital billboards on the major highways. They sold everything from condos to cosmetics, but what really struck me was the fact that most of them were either in…

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It’s Your Social Media – Do you own it?

I’m sure you already know that having an online presence is vital in today’s day and age. But many people don’t realize the importance of “owning” that presence. When I say that, I mean it’s not enough to just have an account on Facebook, or Twitter, or LinkedIn. It’s not enough to just have your…

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Be Connected

When I started my business 16 years ago, I had a large Rolodex containing all of my contacts’ names, addresses and phone numbers. I also had strong personal relationships with members of professional associations where I had been a member for years. Those two resources combined were the source of all my business early on….

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