social media

PR trends for 2022 and beyond

A lot of people in our industry are focused on understanding what key trends are shaping public relations (PR) this year and going forward. Many talk about the growth of social media, video and podcasts, or the value of being focused on community awareness or things like diversity, inclusion and equity. Some talk about the…

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What to do when your PR succeeds

It does still happen. A press release (PR) can bring results with traditional media or even non-traditional communications outlets (online news sites, for example). The success of a well-crafted PR pitch might get you in a community or regional newspaper. A photographer or TV camera crew might want to visit your company, meet your team,…

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Professionals to the rescue

When it comes to “do it yourself” (DIY) marketing, many business owners and leaders count on members of their team, some who may have been trained in public relations (PR), marketing, writing and design, or others who are just eager to try creating some marketing or communications content. While this can be an effective strategy,…

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Measuring is good business

If we’re in business, then we are probably measuring something. It may be our bottom line, number of proposals being written, clicks on our website, or our cost of goods sold. It’s easy to quantify profits, payroll costs and advertising expenses. Gauging the effectiveness of social media efforts is also important and the good news…

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What is the difference between copywriting and content writing?

What a great question, and one whose answer is important when it comes to your efforts to market your brand and share the story of your product, company or service. Copywriting and content writing are born from the same source – good writing that informs, explains, connects, engages and grabs people’s attention. But there are…

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Blog writing: how to do it yourself, with help

Blog writing has never been more popular and it remains important to anyone trying to develop a good content marketing strategy. But that doesn’t make it any easier to write timely, effective and informative blogs, especially for busy business owners beset with the challenges of running their companies. With the growing intrusion of AI (artificial…

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Be visual: tips for social media advertising

No matter what your social media skills might be, understanding the parameters and technical side of things like Facebook advertising can only be to your advantage, especially if you manage any company accounts or help with marketing. Outside of knowing how things like Facebook work when it comes to advertising, one of the key aspects…

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What is a PR plan all about?

Like so many things in the communications arena, preparing a PR (public relations) plan requires careful planning, research, a willingness to use a diverse approach that utilizes numerous potential channels available and a thorough and well-crafted message. Let’s begin with this idea: your first step in any PR plan should be based on the challenge…

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Do you offer your prospects a call to action?

If you are a business owner, you are, hopefully, deploying focused marketing through numerous channels to find and communicate with new prospects and leads. Those channels should include your website, informational blogs on your website;  independently published blogs through direct communications means (or on your partners’ sites); and social media channels like LinkedIn for business-to-business…

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Twitter tips – important for your social media strategy

The expert Logos Communications Team considers Twitter an integral part of any organization’s social media strategy. Why? The reach of the platform (founded in 2006 and growing exponentially ever since) is expansive! Here are just a few statistics that underpin our conclusion. Twitter generated $3.7 billion revenue in 2020, an 8.8% increase year-on-year. (And please note…

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