social media

Do press releases support your SEO?

We all know the power of words, especially action-oriented phrases and words emphasizing results. They can indeed help shape press releases and convey a company and personal brand in a more effective way. One powerful tool that connects your messages and words in a press release (and other content like blogs) is understanding SEO (Search…

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Best practices to increase blog traffic and engagement

Your eloquent, inspirational, educational, and content-laden blog posts and white papers become far more valuable if you ensure that they are SEO (Search Engine Optimization) “friendly” before posting them on your website or other digital sites. Logos Communications has a few practical tips that might assist your efforts to engage readers and increase your blog…

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Market your business with great content

At one time or another we have all wanted to share our expertise, either with a co-worker, a potential customer or even a current client. The desire to share knowledge is hardwired into all of us. That’s why so many people make continuing education a key aspect of their careers. An often-untapped source for marketing…

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Fall into networking in a virtual world

Fall is a great time to connect and reconnect, especially with those we may have lost touch with over the summer. In a normal year we might find ourselves talking with friends and colleagues we haven’t seen for many weeks due to vacations, summer travel or business slowdowns. Thinking about our networking challenges this year…

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What does 80/20 have to do with social media?

In business, many of us have heard of the 80/20 rule (aka Pareto Principle) that says 80% of the effects come from 20% of the causes. Or as sales and productivity guru Brian Tracy says: 20% of your activities will account for 80% of your results. When it comes to social media marketing, the 80/20…

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Think before you post

With more people working from home and sheltering in place, people are spending more time on social media – one report says global social media usage is up 21%. I know I am checking Facebook and LinkedIn more than I did before. But what I am seeing from some businesses is a bit concerning. Most…

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Convergence: Media and Social Media

Whether we like it or not, media are looking at our company’s social media channels for information, news tips and more. So why not think of social media as being a complement to your existing communications efforts? After all, social media provides an interactive way to tell your story and build relationships with your audience(s),…

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Telling Your Story on Social Media

Whether it’s Facebook, Twitter, Instagram or LinkedIn, if you have created social media channels for your business, think of them as platforms to tell the story of your company. The best way to begin is to look at the possibilities. Think about your audience(s) and the social media channels they may be using. The reality…

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It’s Good for Marketers to Recycle

We just celebrated Earth Day and so recycling has been on my mind. I practice recycling in my business and at home, but did you know that it’s a good practice to recycle your social media content? All content – including blogs, information on your website or other marketing messages – can be recycled and…

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Marketing is Still Marketing – No Matter Where You Are

Recently, I went on a tour of Israel and Egypt. And while I was there, I noticed a few things. First, there were a lot of large digital billboards on the major highways. They sold everything from condos to cosmetics, but what really struck me was the fact that most of them were either in…

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