sales communications

Writing is foundational for all good content

To put it simply, writing is our forte at Logos Communications. It’s what we do every day for nearly all of our clients. Without solid writing and well-crafted messages, just about every form of marketing will fall short. I know, I know, I can hear what you are saying already. People don’t read these days, no…

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What’s in a name, or a subject line?

What was your favorite subject of study in school? English, perhaps or science? Maybe it was math. No matter the subject, we all shared in the excitement of school in one way or another and often found ourselves, especially with college courses, reading the catalog description to try and glean exactly what the course we…

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Does the Customer Really Matter?

I was a shopper with a mission. I knew exactly what store I was going to, what product I was going to buy and my goal was to achieve said shopping trip as efficiently as possible. So as I strode purposefully into the large supermarket near my home to buy some floral bouquets, I was…

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Sales Encounters of a Different Kind

When you’re the owner, president, CEO, or head honcho of any small business, chances are that you’re also the Chief Salesperson. Sales are one of those tasks that are essential but often feel uncomfortable for many. Sort of like flossing. (Why can’t we just brush our teeth and be done with it, we ask?) Regardless,…

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Does the customer really matter?

Recently, I was a shopper with a mission. I knew exactly what store I was going to, what product I was going to buy and my goal was to achieve said shopping trip as efficiently as possible. So as I strode purposefully into the large supermarket near my home to buy some floral bouquets, I…

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