public relations

Public Relations versus Advertising

What’s the difference? There are many ways to get an organization’s brand seen by potential clients or prospective employees, whether that brand is a service, a specific product, or even an idea. The many methods, or channels, for communicating, marketing, selling, informing and sharing can sometimes be overwhelming. Whether your company can support a marketing…

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What is a Public Relations Specialist?

The world of business is full of specialists. Just consider the medical or dental fields – the number of highly trained doctors focused on a specific physical aliment or disease can be overwhelming. In the world of communications and marketing, there are special skills associated with business and technical writing, social media, design, advertising and…

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What does a good PR pitch look like?

Despite what some would tell you, the craft of public relations (PR) is alive and well, and in many ways more critical than ever. Gaining visibility through a compelling story presented to local or regional media outlets, is a highly sought-after approach to spreading the word about your brand and company. Many often wonder, though,…

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Market your business with great content

At one time or another we have all wanted to share our expertise, either with a co-worker, a potential customer or even a current client. The desire to share knowledge is hardwired into all of us. That’s why so many people make continuing education a key aspect of their careers. An often-untapped source for marketing…

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Is Public Relations still relevant today?

public relations business

As a longstanding public relations (PR) firm, Logos Communications has seen a lot of changes in our business. The very nature of media, media outlets, content, what is news itself, and the 24-hour news cycle, has dramatically affected what we do every day. Those changes often lead to questions from people, “Are press releases still…

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Make Me a Match

PR people are many things — in the past I’ve compared us to athletes, cheerleaders, and superheroes. But what about matchmakers? That may seem like an odd comparison to make, but consider what we do in our jobs. One of the greatest satisfactions I get comes from connecting clients to each other — which is…

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More Than a Decade and Still Growing

Logos Communications turned 18 years old recently. When I started the company in 1999, I didn’t know anything about being a business owner. I knew that I had two young children (ages 3 and 6), and wanted more flexibility and work-life balance. I started out with just $500 cash, a desktop PC with an internet…

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The Sport of Business

Many of you know that I’m a sports fan(atic). I love watching – and even better, attending in person – Red Wings hockey, Tigers baseball and college football. Watching sports is a stress reliever, as well as a recreational endeavor, for me. I get to yell, cheer, moan, jump up and down – and it’s…

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A Cheerleader on Your Side

In my blog, Showing Up, I wrote about the fact that whenever a client is having an event or receiving recognition, or is looking for people to attend something, I always do my very best to be there. Reflecting on that some more, I realized that when PR professionals like me “show up,” we are…

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It’s Good for Marketers to Recycle

We just celebrated Earth Day and so recycling has been on my mind. I practice recycling in my business and at home, but did you know that it’s a good practice to recycle your social media content? All content – including blogs, information on your website or other marketing messages – can be recycled and…

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