What is public relations marketing?
crisis communication, effective communications, marketing, Media, public relations
/ /Marketing and public relations (PR) are tightly linked, and while marketing is defined as any form of activity that helps promote and sell products or services, PR is the delicate relationship between the public and your company. The two forms of communication are essential to any business being successful. Another simple way to look at…
Embracing the virtual networking era
effective communications, Networking, professional development, public relations, small business
/ /Learning new ways to sell and develop new strategic relationships in a virtual era has been a challenge for many business owners and sales leaders. It has also changed the marketing world. First and foremost, the whole idea of networking has been turned on its head. No doubt you have heard it said in your own…
Importance of PR during the busy holiday season
effective communications, marketing, public relations, small business
/ /Some may see the holiday season as a time to relax their publicity efforts, but there are plenty of good reasons to ramp up your PR (public relations) during this busy time, one often full of stress but also potential reward. In fact, I would argue that doing just that is the only logical approach…
Why you need a good media kit
public relations, crisis communication, effective communications, Media, reputation management, small business, social media
/ /Even in this age of virtual connections, snappy social posts, and loads of visual and audio marketing through videos and podcasts, there is still a real need for business owners to invest in developing a media kit. Sometimes referred to as a press kit, a thoroughly prepared media kit will assist your company in its…
PR “for dummies” – or how to do it successfully
effective communications, Blogs, marketing, Media, public relations
/ /PR (public relations) writing isn’t for everyone, but everyone needs good PR writing. So let’s make this easy and call this blog simply “PR writing for dummies.” There’s even a book you can buy to help you with this, but I’m going to share what I have learned over 23 years running my PR firm,…
What is legacy media?
Blogs, effective communications, marketing, Media, public relations, small business, social media
/ /People often wonder when they hear terms like “legacy media” or “mass media.” Sometimes the phrase is “mainstream media,” or some even call it “old media.” All of these word choices are appropriate when talking about what many consider the heart of the “information age.” This age began in the early 20th century with the…
How to be a good blog writer
Blogs, effective communications, public relations, social media
/ /People ask all the time, “What does it take to write a good blog, one that is worth reading?” The answer is simple: be a good writer. Sure, you could depend on one of those AI programs to write the blog for you. Or you could consider what it takes to put together a meaningful…
PR trends for 2022 and beyond
Blogs, effective communications, Media, public relations, social media
/ /A lot of people in our industry are focused on understanding what key trends are shaping public relations (PR) this year and going forward. Many talk about the growth of social media, video and podcasts, or the value of being focused on community awareness or things like diversity, inclusion and equity. Some talk about the…
What to do when your PR succeeds
Blogs, effective communications, Media, public relations, social media, Uncategorized
/ /It does still happen. A press release (PR) can bring results with traditional media or even non-traditional communications outlets (online news sites, for example). The success of a well-crafted PR pitch might get you in a community or regional newspaper. A photographer or TV camera crew might want to visit your company, meet your team,…
How does a Public Relations firm work?
Blogs, effective communications, leadership, marketing, Media, public relations, small business
/ /At the heart of many public relations (PR) firms is what I call a “program” where the new client is placed into a certain approach dictated by the PR company itself and not necessarily designed to fit their needs. It often leads to people asking me: how does a PR firm work? It starts with…