public relations

PR people are many things — in the past I’ve compared us to athletes, cheerleaders, and superheroes. But what about matchmakers? That may seem like an odd comparison to make, but consider what we do in our jobs. One of the greatest satisfactions I get comes from connecting clients to each other — which is…

Logos Communications turned 18 years old recently. When I started the company in 1999, I didn’t know anything about being a business owner. I knew that I had two young children (ages 3 and 6), and wanted more flexibility and work-life balance. I started out with just $500 cash, a desktop PC with an internet…

Many of you know that I’m a sports fan(atic). I love watching – and even better, attending in person – Red Wings hockey, Tigers baseball and college football. Watching sports is a stress reliever, as well as a recreational endeavor, for me. I get to yell, cheer, moan, jump up and down – and it’s…

In my blog, Showing Up, I wrote about the fact that whenever a client is having an event or receiving recognition, or is looking for people to attend something, I always do my very best to be there. Reflecting on that some more, I realized that when PR professionals like me “show up,” we are…

We just celebrated Earth Day and so recycling has been on my mind. I practice recycling in my business and at home, but did you know that it’s a good practice to recycle your social media content? All content – including blogs, information on your website or other marketing messages – can be recycled and…

Here’s a true story. A reporter wants to interview two experts for a story he is writing. He knows which organizations he wants to contact for those experts, so he finds them online and searches their website for either an online press room or information so he can make contact. He cannot easily find a…

I’m sure you already know that having an online presence is vital in today’s day and age. But many people don’t realize the importance of “owning” that presence. When I say that, I mean it’s not enough to just have an account on Facebook, or Twitter, or LinkedIn. It’s not enough to just have your…

Sometimes your clients or customers just don’t listen to you – no matter how good your advice or how much experience you may have. Those of us who are parents know that we’re told to let our kids make mistakes on their own so they’ll learn. But what about our customers? Is it a good…

You may not think of squirrels as fearless, but something interesting happened that made that phrase come to mind for me. One quiet morning I was looking out the window just as the sun was coming up. Through the silhouette of the bare tree branches, I could see a large squirrel’s nest and out came…

Years ago, a business owner who was a fellow member of NAWBO (National Association of Women Business Owners), said to me, “You are everywhere your clients are.” She was referring to the fact that whenever a client is having an event or receiving recognition or is looking for people to attend something, I always do…