public relations

Market your business with great content

At one time or another we have all wanted to share our expertise, either with a co-worker, a potential customer or even a current client. The desire to share knowledge is hardwired into all of us. That’s why so many people make continuing education a key aspect of their careers. An often-untapped source for marketing…

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Is Public Relations still relevant today?

public relations business

As a longstanding public relations (PR) firm, Logos Communications has seen a lot of changes in our business. The very nature of media, media outlets, content, what is news itself, and the 24-hour news cycle, has dramatically affected what we do every day. Those changes often lead to questions from people, “Are press releases still…

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Make Me a Match

PR people are many things — in the past I’ve compared us to athletes, cheerleaders, and superheroes. But what about matchmakers? That may seem like an odd comparison to make, but consider what we do in our jobs. One of the greatest satisfactions I get comes from connecting clients to each other — which is…

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More Than a Decade and Still Growing

Logos Communications turned 18 years old recently. When I started the company in 1999, I didn’t know anything about being a business owner. I knew that I had two young children (ages 3 and 6), and wanted more flexibility and work-life balance. I started out with just $500 cash, a desktop PC with an internet…

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The Sport of Business

Many of you know that I’m a sports fan(atic). I love watching – and even better, attending in person – Red Wings hockey, Tigers baseball and college football. Watching sports is a stress reliever, as well as a recreational endeavor, for me. I get to yell, cheer, moan, jump up and down – and it’s…

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A Cheerleader on Your Side

In my blog, Showing Up, I wrote about the fact that whenever a client is having an event or receiving recognition, or is looking for people to attend something, I always do my very best to be there. Reflecting on that some more, I realized that when PR professionals like me “show up,” we are…

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It’s Good for Marketers to Recycle

We just celebrated Earth Day and so recycling has been on my mind. I practice recycling in my business and at home, but did you know that it’s a good practice to recycle your social media content? All content – including blogs, information on your website or other marketing messages – can be recycled and…

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When the Media Calls, What Happens?

Here’s a true story. A reporter wants to interview two experts for a story he is writing. He knows which organizations he wants to contact for those experts, so he finds them online and searches their website for either an online press room or information so he can make contact. He cannot easily find a…

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It’s Your Social Media – Do you own it?

I’m sure you already know that having an online presence is vital in today’s day and age. But many people don’t realize the importance of “owning” that presence. When I say that, I mean it’s not enough to just have an account on Facebook, or Twitter, or LinkedIn. It’s not enough to just have your…

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Can You Win When They Don’t Listen?

Sometimes your clients or customers just don’t listen to you – no matter how good your advice or how much experience you may have. Those of us who are parents know that we’re told to let our kids make mistakes on their own so they’ll learn. But what about our customers? Is it a good…

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