public relations

Fearless as a Squirrel

You may not think of squirrels as fearless, but something interesting happened that made that phrase come to mind for me. One quiet morning I was looking out the window just as the sun was coming up. Through the silhouette of the bare tree branches, I could see a large squirrel’s nest and out came…

Read More

Showing Up

Years ago, a business owner who was a fellow member of NAWBO (National Association of Women Business Owners), said to me, “You are everywhere your clients are.” She was referring to the fact that whenever a client is having an event or receiving recognition or is looking for people to attend something, I always do…

Read More

Hooray for Our Clients

You may not know this, but one task that PR agencies often complete is writing award nominations for clients (and often, finding those awards that are a good fit for the client’s business). In my blog, It’s Good to be Recognized, and Five Cost-Free Marketing Ideas, I wrote about the value of recognition through awards…

Read More

Collaboration is Not a Dirty Word

It’s no secret that the world is more connected than ever. And by virtue of all these connections — personal, virtual, business, academic, social – there is a lot of collaboration going on. Collaboration is a word used quite frequently these days. It happens in music, business, manufacturing, education, technology and other fields. I was…

Read More

We’re Only Human

It’s been said: To err is human. In fact, there was even a song from the 1980s titled, “I’m only human” by a band called The Human League, no less. Well, it turns out, we’re only human. Some of you looking at last month’s newsletter on your mobile device noticed that the photo was turned…

Read More

What’s Your Game?

It’s August and the expression, “Let the Games Begin” is in full force. For sports enthusiasts, look no further than the 2016 Summer Olympics. For those intrigued by politics, there’s the U.S. presidential election. For many students across the country, the new school year has started, bringing with it an academic competition. Most of us…

Read More

Dangerous — or Not?

I find myself using the phrase, “This could be highly dangerous,” on occasion. This comes up in different scenarios, such as taking a break from my desk to walk outside to the patio on a pleasant day, sitting down in a lounge chair and enjoying the fresh air and sunshine. And I think to myself…

Read More

Having a Super Hero on Your Side

People who know me well know that I love super hero movies. The Avengers, X-Men, Batman, Superman. If a blockbuster super hero movie is coming out, I will be there! There’s something about those movies that resonates with me. I like seeing the good guys prevail. I like knowing that there’s someone out there fighting…

Read More

Who Are You Representing?

This blog may cause some of my fellow publicists to cringe, but I have to ask the question: Who are you representing? One of my pet peeves in the PR business is public relations firms that promote themselves in the media instead of their clients. What gives? Aren’t they being paid to get press coverage…

Read More

Five Cost-Free Marketing Ideas

According to the U.S. Small Business Administration’s Office of Advocacy, small business creates between 60 and 80 percent of our country’s net new jobs every year. To keep a small business growing, small business owners need to market effectively, but what about the cost? How can you accommodate champagne taste on a beer budget? Here…

Read More