public relations

There are so many “hooks” in life. Hooks can be for fishing, for hanging artwork or coats or just simple tools in the garage. Hooks are used for snaring things, capturing stuff, and grabbing on to what it is you want now. Hooks serve such a multi-faceted function that the value of using a hook…

(This blog originally appeared on the Association for Women in Communications website in April of 2020.) If you don’t believe the public relations business has changed in the last 20 years, consider this: LinkedIn was founded in 2002, followed by Facebook in 2004 and then Twitter in 2006. And let’s not forget the entrance of…

Blog writing has never been more popular and it remains important to anyone trying to develop a good content marketing strategy. But that doesn’t make it any easier to write timely, effective and informative blogs, especially for busy business owners beset with the challenges of running their companies. With the growing intrusion of AI (artificial…

I am often asked by people what PR (public relations) writing is supposed to look like. Certainly, there is no magic formula, though there are plenty of good ideas to share on the topic and several critical components to good PR writing. Before we proceed, however, I’d like to first explain what is PR writing….

Like so many things in the communications arena, preparing a PR (public relations) plan requires careful planning, research, a willingness to use a diverse approach that utilizes numerous potential channels available and a thorough and well-crafted message. Let’s begin with this idea: your first step in any PR plan should be based on the challenge…

To put it simply, writing is our forte at Logos Communications. It’s what we do every day for nearly all of our clients. Without solid writing and well-crafted messages, just about every form of marketing will fall short. I know, I know, I can hear what you are saying already. People don’t read these days, no…

If you are a business owner, you are, hopefully, deploying focused marketing through numerous channels to find and communicate with new prospects and leads. Those channels should include your website, informational blogs on your website;  independently published blogs through direct communications means (or on your partners’ sites); and social media channels like LinkedIn for business-to-business…

Many of us believe we know about the various generations of people around us. Certainly, they have all been labelled in recent years by social scientists. Understanding different age groups is critical to making good decisions and choices when it comes to communicating and marketing your brand. Learning the differences in generations Notre Dame of…

Canton-based Logos Communications was recently honored with two awards for excellence in the field of communications by the Association for Women in Communications (AWC). The national Clarion Awards competition is held annually and includes categories for marketing, advertising, writing, photography, graphic design, education materials, digital communications and public relations. Logos was awarded one Clarion for…

We all know the power of words, especially action-oriented phrases and words emphasizing results. They can indeed help shape press releases and convey a company and personal brand in a more effective way. One powerful tool that connects your messages and words in a press release (and other content like blogs) is understanding SEO (Search…