public relations

It’s August and the expression, “Let the Games Begin” is in full force. For sports enthusiasts, look no further than the 2016 Summer Olympics. For those intrigued by politics, there’s the U.S. presidential election. For many students across the country, the new school year has started, bringing with it an academic competition. Most of us…

I find myself using the phrase, “This could be highly dangerous,” on occasion. This comes up in different scenarios, such as taking a break from my desk to walk outside to the patio on a pleasant day, sitting down in a lounge chair and enjoying the fresh air and sunshine. And I think to myself…

People who know me well know that I love super hero movies. The Avengers, X-Men, Batman, Superman. If a blockbuster super hero movie is coming out, I will be there! There’s something about those movies that resonates with me. I like seeing the good guys prevail. I like knowing that there’s someone out there fighting…

This blog may cause some of my fellow publicists to cringe, but I have to ask the question: Who are you representing? One of my pet peeves in the PR business is public relations firms that promote themselves in the media instead of their clients. What gives? Aren’t they being paid to get press coverage…

According to the U.S. Small Business Administration’s Office of Advocacy, small business creates between 60 and 80 percent of our country’s net new jobs every year. To keep a small business growing, small business owners need to market effectively, but what about the cost? How can you accommodate champagne taste on a beer budget? Here…