small business

What’s the difference? There are many ways to get an organization’s brand seen by potential clients or prospective employees, whether that brand is a service, a specific product, or even an idea. The many methods, or channels, for communicating, marketing, selling, informing and sharing can sometimes be overwhelming. Whether your company can support a marketing…

It’s cold outside, there’s an ongoing pandemic, and so many of us are miserable. But it’s also February, and besides the cold, we can take time to celebrate through a heart-warming holiday like Valentine’s Day. Perhaps it’s time to focus on widening out who we are showering with love this month, or any other month…

As a longstanding public relations (PR) firm, Logos Communications has seen a lot of changes in our business. The very nature of media, media outlets, content, what is news itself, and the 24-hour news cycle, has dramatically affected what we do every day. Those changes often lead to questions from people, “Are press releases still…

Business owners have a lot on their mind these days. Among other things, they may be: Trying to figure out how to manage a remote team. Encouraging potentially nervous employees to come back to the physical workspace once shelter-in-place orders have been lifted. Reinventing how they safely deliver their product or service to customers. Realizing…

In the spirit of Valentine’s Day, I want to revisit briefly a topic I have written about before, namely “loving your customer.” Here are three simple ways to show your clients and customers some love this month. Respect their decision-making We should always respect the choices customers make when it comes to our products and…

“Just say no.” That phrase was popular in the 1980s and 90s to help kids say no to illegal drug use. Today, I’m suggesting we just say “no” if a potential business opportunity is not a fit for you and your company. Now this may strike you as a little odd since I’m usually writing…

Be honest: do you love what you do? This is a great question to start the year with, in my mind. Many of us could benefit from taking stock of who we are, what we do, and how we want to improve. If you’ve been reading my newsletter and blogs for a while, you know…

Just like many of you, I attend a lot of business events and networking opportunities. And, like you, I’m often asked the question, “What do you do?” My short answer is, “I’m a writer.” Or if appropriate, I may answer with a short elevator speech: At Logos Communications, we tell the compelling stories of our…

It takes guts to be in business. You are called on to make decisions, assess risks, and figure out whether said decision will win – or lose – customers and/or money. If every CEO, business owner and executive didn’t take risks – didn’t pursue their idea in the face of ridicule — then we would…

I was at a park recently, enjoying the summer weather and reading a book. Out of the corner of my eye, I noticed a skateboarder going by. I looked up and noticed that this was not the type of skateboarder that I expected. What I was expecting was a teenage boy skateboarding along effortlessly in…