small business

What is “legacy” media?

People often wonder when they hear terms like “legacy media” or “mass media.” Sometimes the phrase is “mainstream media,” or some even call it “old media.” All of these word choices are appropriate when talking about what many consider the heart of the “information age.” This age began in the early 20th century with the…

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How does a Public Relations firm work?

At the heart of many public relations (PR) firms is what I call a “program” where the new client is placed into a certain approach dictated by the PR company itself and not necessarily designed to fit their needs. It often leads to people asking me: how does a PR firm work? It starts with…

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For Logos Communications 23 is more than just another number

Numbers have meaning, and there is certainly plenty of recent insights into how data (often in the form of numbers) and storytelling go hand in hand. At Logos Communications there are plenty of important numbers – not just our bottom line, how many clients we have, or how many impressions one of our client’s press…

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Professionals to the rescue

When it comes to “do it yourself” (DIY) marketing, many business owners and leaders count on members of their team, some who may have been trained in public relations (PR), marketing, writing and design, or others who are just eager to try creating some marketing or communications content. While this can be an effective strategy,…

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Award recognition is a legitimate PR approach

When I talk to people about public relations (PR), many business owners in particular only seem to focus on sending press releases and seeking publicity from the mainstream media or other less traditional media outlets. And that is part of it. But let me ask a couple of questions: Who likes to win something? Who likes…

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Writing for different audiences

Whether it’s our social media posts, emails, brochures, press releases or even documents like memos, your approach to writing itself can become a stumbling block to audiences, especially if it lacks clarity. Usually when someone talks about writing for different audiences, they focus on differing demographics. Baby Boomers versus Millennials, for example. Sometimes when people…

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Blog writing: how to do it yourself, with help

Blog writing has never been more popular and it remains important to anyone trying to develop a good content marketing strategy. But that doesn’t make it any easier to write timely, effective and informative blogs, especially for busy business owners beset with the challenges of running their companies. With the growing intrusion of AI (artificial…

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Storytelling as an essential part of your marketing strategy

As the new year fast approaches, all forms of planning are underway at companies large and small. Budgets are being considered, staffing levels reviewed, new products and services being made ready for launch and, most importantly, plans centered on a thorough marketing strategy Our firm has a diverse and experienced team, some of whom have…

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22 lessons learned in 22 years

Okay, here is what I have learned over the past 22 years of owning and operating my own company. Discover the work you are passionate about and then do it. If your potential client believes they know more about the services and expertise you provide, then they probably won’t be a good fit as a…

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What it takes to get into Public Relations

Learning, deciding and networking. These describe what someone who wants to get into public relations needs to focus on. I will address each in detail later, but first I would summarize it this way: to work in PR or any communications or marketing role you usually start by following an appropriate education path. Next you…

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