small business

As the new year fast approaches, all forms of planning are underway at companies large and small. Budgets are being considered, staffing levels reviewed, new products and services being made ready for launch and, most importantly, plans centered on a thorough marketing strategy Our firm has a diverse and experienced team, some of whom have…

Okay, here is what I have learned over the past 22 years of owning and operating my own company. Discover the work you are passionate about and then do it. If your potential client believes they know more about the services and expertise you provide, then they probably won’t be a good fit as a…

Learning, deciding and networking. These describe what someone who wants to get into public relations needs to focus on. I will address each in detail later, but first I would summarize it this way: to work in PR or any communications or marketing role you usually start by following an appropriate education path. Next you…

What’s the difference? There are many ways to get an organization’s brand seen by potential clients or prospective employees, whether that brand is a service, a specific product, or even an idea. The many methods, or channels, for communicating, marketing, selling, informing and sharing can sometimes be overwhelming. Whether your company can support a marketing…

It’s cold outside, there’s an ongoing pandemic, and so many of us are miserable. But it’s also February, and besides the cold, we can take time to celebrate through a heart-warming holiday like Valentine’s Day. Perhaps it’s time to focus on widening out who we are showering with love this month, or any other month…

As a longstanding public relations (PR) firm, Logos Communications has seen a lot of changes in our business. The very nature of media, media outlets, content, what is news itself, and the 24-hour news cycle, has dramatically affected what we do every day. Those changes often lead to questions from people, “Are press releases still…

Business owners have a lot on their mind these days. Among other things, they may be: Trying to figure out how to manage a remote team. Encouraging potentially nervous employees to come back to the physical workspace once shelter-in-place orders have been lifted. Reinventing how they safely deliver their product or service to customers. Realizing…

In the spirit of Valentine’s Day, I want to revisit briefly a topic I have written about before, namely “loving your customer.” Here are three simple ways to show your clients and customers some love this month. Respect their decision-making We should always respect the choices customers make when it comes to our products and…

“Just say no.” That phrase was popular in the 1980s and 90s to help kids say no to illegal drug use. Today, I’m suggesting we just say “no” if a potential business opportunity is not a fit for you and your company. Now this may strike you as a little odd since I’m usually writing…

Be honest: do you love what you do? This is a great question to start the year with, in my mind. Many of us could benefit from taking stock of who we are, what we do, and how we want to improve. If you’ve been reading my newsletter and blogs for a while, you know…