small business

Embracing the virtual networking era

Learning new ways to sell and develop new strategic relationships in a virtual era has been a challenge for many business owners and sales leaders. It has also changed the marketing world. First and foremost, the whole idea of networking has been turned on its head. No doubt you have heard it said in your own…

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Importance of PR during the busy holiday season

Some may see the holiday season as a time to relax their publicity efforts, but there are plenty of good reasons to ramp up your PR (public relations) during this busy time, one often full of stress but also potential reward. In fact, I would argue that doing just that is the only logical approach…

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Why you need a good media kit

Even in this age of virtual connections, snappy social posts, and loads of visual and audio marketing through videos and podcasts, there is still a real need for business owners to invest in developing a media kit. Sometimes referred to as a press kit, a thoroughly prepared media kit will assist your company in its…

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What is legacy media?

People often wonder when they hear terms like “legacy media” or “mass media.” Sometimes the phrase is “mainstream media,” or some even call it “old media.” All of these word choices are appropriate when talking about what many consider the heart of the “information age.” This age began in the early 20th century with the…

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How does a Public Relations firm work?

At the heart of many public relations (PR) firms is what I call a “program” where the new client is placed into a certain approach dictated by the PR company itself and not necessarily designed to fit their needs. It often leads to people asking me: how does a PR firm work? It starts with…

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For Logos Communications 23 is more than just another number

Numbers have meaning, and there is certainly plenty of recent insights into how data (often in the form of numbers) and storytelling go hand in hand. At Logos Communications there are plenty of important numbers – not just our bottom line, how many clients we have, or how many impressions one of our client’s press…

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Professionals to the rescue

When it comes to “do it yourself” (DIY) marketing, many business owners and leaders count on members of their team, some who may have been trained in public relations (PR), marketing, writing and design, or others who are just eager to try creating some marketing or communications content. While this can be an effective strategy,…

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Award recognition is a legitimate PR approach

When I talk to people about public relations (PR), many business owners in particular only seem to focus on sending press releases and seeking publicity from the mainstream media or other less traditional media outlets. And that is part of it. But let me ask a couple of questions: Who likes to win something? Who likes…

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Writing for different audiences

Whether it’s our social media posts, emails, brochures, press releases or even documents like memos, your approach to writing itself can become a stumbling block to audiences, especially if it lacks clarity. Usually when someone talks about writing for different audiences, they focus on differing demographics. Baby Boomers versus Millennials, for example. Sometimes when people…

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Blog writing: how to do it yourself, with help

Blog writing has never been more popular and it remains important to anyone trying to develop a good content marketing strategy. But that doesn’t make it any easier to write timely, effective and informative blogs, especially for busy business owners beset with the challenges of running their companies. With the growing intrusion of AI (artificial…

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