leadership

Canton-based Logos Communications was recently honored with two awards for excellence in the field of communications by the Association for Women in Communications (AWC). The national Clarion Awards competition is held annually and includes categories for marketing, advertising, writing, photography, graphic design, education materials, digital communications and public relations. Logos was awarded one Clarion for…

Okay, here is what I have learned over the past 22 years of owning and operating my own company. Discover the work you are passionate about and then do it. If your potential client believes they know more about the services and expertise you provide, then they probably won’t be a good fit as a…

Learning, deciding and networking. These describe what someone who wants to get into public relations needs to focus on. I will address each in detail later, but first I would summarize it this way: to work in PR or any communications or marketing role you usually start by following an appropriate education path. Next you…

We all need training in this day and age. The world is moving so quickly, technology keeps changing and the tools we use in our day-to-day lives are getting more complex than ever. One of the best ways to combat the overwhelming feeling that this can cause is be up-to-date in one’s knowledge and skill…

Networking has its challenges as I’ve written about previously. During this era of virtual meetings, which have flourished during the Covid-19 pandemic, we find ourselves doing more networking than ever by Zoom (or Skype, Facetime, etc.). Despite the advantages these tools have over the telephone (primarily, being able to “see” the other person during the…

For 21 years I’ve led a team of what in our pandemic world has been dubbed “remote workers.” I am not a huge fan of that word, since I don’t believe it accurately describes the kind of collaborative work we do. But I do value it as a creative way to deliver great service to…

Leaders come in many shapes and forms with various personalities, strengths and weaknesses. While the same can certainly be said of fathers, there is another underlying aspect to dads everywhere that in some ways is far more powerful than the picture of your average leader. Without trying to sound too awestruck, there is a deep…

Business owners have a lot on their mind these days. Among other things, they may be: Trying to figure out how to manage a remote team. Encouraging potentially nervous employees to come back to the physical workspace once shelter-in-place orders have been lifted. Reinventing how they safely deliver their product or service to customers. Realizing…

There are a number of people who believe communication is easy for business leaders, but nothing could be further from the truth. I learned this as a result of a graduate certificate course I recently completed on Communication and Leadership. A leader is not only expected to communicate, but communicate well because their organization and…

Taking the lead. Talking the talk and walking the walk. It’s often up to us as leaders to meet these standards. Each of these phrases may have a certain meaning to us, and as leaders we may wonder: why do we have to do them? At the 2019 Global Leadership Summit, I was able to…