Taking the lead. Talking the talk and walking the walk. It’s often up to us as leaders to meet these standards. Each of these phrases may have a certain meaning to us, and as leaders we may wonder: why do we have to do them?
The field of public relations requires several skills, among them: strong writing skills, understanding how to target the correct media outlet for a story, being able to succinctly deliver a pitch to a reporter (in one minute or less) and, finally, persistence.
For me, persistence is about putting in hard … Read more
Have you noticed the recent preoccupation with zombies in television, movies and video games (think “Walking Dead,” “Z Nation” and “World War Z”)? And what is a zombie, anyway? Well, according to Dictionary.com and Wikipedia, a zombie is a corpse “reanimated through various methods, most commonly magic.” But what … Read more
“Sometimes I feel like I work in a zoo.” That was the comment shared with me by an employee of a business I was visiting. No, she wasn’t referring to her coworkers. She was talking about the plethora of animals in the office – people’s pets (dogs of all sizes … Read more
I was at a business event and ran into an acquaintance who, the last time we met, had a successful freelance writing business. She told me she had moved from freelancing back into a gig for corporate and it was “such a relief not to have to worry about getting … Read more
Of course, the writer in me had to take notes. Take notes where, you may ask? At the first annual Summit of the Goldman Sachs 10,000 Small Businesses Program Alumni in Washington DC in February. (You may recall that I wrote that the whole experience felt like “Disney for business.”)… Read more
Watching Tyler Perry come into the main ballroom was like watching a rock star make an entrance for many of the audience members at the Goldman Sachs 10,000 Small Businesses Summit.
Here’s what Tyler Perry of Tyler Perry Studios shared with us:
- Stay focused. Keep pushing.
- It is very important
There’s something about sharks. I think it might have started with the 1970s movie Jaws, but today we have a whole week dedicated to them on Animal Planet. Every time I hear about them on TV, I wonder — what is it about sharks that makes them so intriguing?
I’ll … Read more
Logos Communications turned 18 years old recently.
When I started the company in 1999, I didn’t know anything about being a business owner. I knew that I had two young children (ages 3 and 6), and wanted more flexibility and work-life balance. I started out with just $500 cash, a … Read more