leadership

At the heart of many public relations (PR) firms is what I call a “program” where the new client is placed into a certain approach dictated by the PR company itself and not necessarily designed to fit their needs. It often leads to people asking me: how does a PR firm work? It starts with…

Numbers have meaning, and there is certainly plenty of recent insights into how data (often in the form of numbers) and storytelling go hand in hand. At Logos Communications there are plenty of important numbers – not just our bottom line, how many clients we have, or how many impressions one of our client’s press…

If we’re in business, then we are probably measuring something. It may be our bottom line, number of proposals being written, clicks on our website, or our cost of goods sold. It’s easy to quantify profits, payroll costs and advertising expenses. Gauging the effectiveness of social media efforts is also important and the good news…

Canton-based Logos Communications was recently honored with two awards for excellence in the field of communications by the Association for Women in Communications (AWC). The national Clarion Awards competition is held annually and includes categories for marketing, advertising, writing, photography, graphic design, education materials, digital communications and public relations. Logos was awarded one Clarion for…

Okay, here is what I have learned over the past 22 years of owning and operating my own company. Discover the work you are passionate about and then do it. If your potential client believes they know more about the services and expertise you provide, then they probably won’t be a good fit as a…

Learning, deciding and networking. These describe what someone who wants to get into public relations needs to focus on. I will address each in detail later, but first I would summarize it this way: to work in PR or any communications or marketing role you usually start by following an appropriate education path. Next you…

We all need training in this day and age. The world is moving so quickly, technology keeps changing and the tools we use in our day-to-day lives are getting more complex than ever. One of the best ways to combat the overwhelming feeling that this can cause is be up-to-date in one’s knowledge and skill…

Networking has its challenges as I’ve written about previously. During this era of virtual meetings, which have flourished during the Covid-19 pandemic, we find ourselves doing more networking than ever by Zoom (or Skype, Facetime, etc.). Despite the advantages these tools have over the telephone (primarily, being able to “see” the other person during the…

For 21 years I’ve led a team of what in our pandemic world has been dubbed “remote workers.” I am not a huge fan of that word, since I don’t believe it accurately describes the kind of collaborative work we do. But I do value it as a creative way to deliver great service to…

Leaders come in many shapes and forms with various personalities, strengths and weaknesses. While the same can certainly be said of fathers, there is another underlying aspect to dads everywhere that in some ways is far more powerful than the picture of your average leader. Without trying to sound too awestruck, there is a deep…