What are the 3 major forms of Digital Marketing?

Marketing a company can be a daunting task if you are trying to do it yourself, or even if you get assistance from a PR firm like Logos Communications. There is so much information available about what to do, how to do it and what “channels” to use that it can be overwhelming. To help…

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Measuring is good business

If we’re in business, then we are probably measuring something. It may be our bottom line, number of proposals being written, clicks on our website, or our cost of goods sold. It’s easy to quantify profits, payroll costs and advertising expenses. Gauging the effectiveness of social media efforts is also important and the good news…

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