green marketing

Giving Back

April is celebrated as National Volunteer Month in the U.S. and volunteering is a great way for you and your company to give back. In fact, many companies encourage their employees to volunteer for their favorite cause and give them a paid day off to do it. One report showed that 90 percent of companies found…

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Being “Green” Can Add Green to Your Bottom Line

Sometimes, I’m amazed by the power of a brand to change the world. Take this recent article about green marketing and a brand’s ability to influence consumers to live a more eco-friendly lifestyle. More and more companies are taking advantage of green marketing these days. And while, obviously, the benefits to the planet are important,…

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