marketing

Back in 1999 when I started Logos Communications, I didn’t set up a website right away. I was bootstrapping the business and trying to conserve cash. I had a business name, a logo, a phone number, and a large network (which I’ve written about before in Be Connected.) And that proved to be enough for…

According to the U.S. Small Business Administration’s Office of Advocacy, small business creates between 60 and 80 percent of our country’s net new jobs every year. To keep a small business growing, small business owners need to market effectively, but what about the cost? How can you accommodate champagne taste on a beer budget? Here…

It’s odd. I don’t drink coffee, yet coffee houses are some of my favorite places to stop and get a beverage (usually Chai tea latte). And I have found, due to the plentitude of these spots, they are great places to meet people for business or pleasure. Throw in free Wi-Fi and you’ve got a…