That may seem like an odd comparison to make, but consider what we do in our jobs. One of the greatest satisfactions I get comes from connecting clients to each other — which is matchmaking of sorts. Throughout my career, I’ve had the pleasure of bringing together clients who can complement each other’s strengths and build each other’s businesses in a mutually beneficial way. I’ve introduced clients who went on to do business together for several years.
So, potential matchmakers may wonder, how do I find the perfect pairs to introduce to each other?
For me, matchmaking starts with listening. I listen to what my clients are saying, and then I ask myself: What business need is the client looking to meet that I can help with? Who do I know that this client should meet for a mutually beneficial business relationship?
Most importantly, I ask: How can I succeed in helping this client where someone else has failed before?
Some PR folks may disagree with me, but I think that matchmaking is one of the most important parts of what I do. It reaps many benefits now and in the future.
By “playing matchmaker” with my clients, I prove to them that I really care about their success, outside of what I can do for them. It helps to make Logos Communications more memorable, and builds up that all-important personal connection that helps to ensure a long-lasting relationship.
And the truth is, I just think it makes sense from a business perspective to help my clients be as successful as possible. After all, celebrating success is one of the things that PR does the best.