Blog
Do you need Public Relations (PR) right now?
When does a company need to turn to public relations (PR) to get its message out? That is one of the fundamental questions facing business leaders nearly every day. The challenge of making your company known, selling a product or service or idea and clearly stating who you are and what you stand for is a complex one. This requires a willingness to share stuff about yourself that you may not think necessary; it demands a thoughtful review of where you are as a company and what you might have to tell people; and it really calls into the whole
Persistence Pays Off
The field of public relations requires several skills, among them: strong writing skills, understanding how to target the correct media outlet for a story, being
The Web is Everything
Your business’s website competes with millions of other websites. No doubt, you want your site to come up at the top of search engines when
Saying No
“Just say no.” That phrase was popular in the 1980s and 90s to help kids say no to illegal drug use. Today, I’m suggesting we
Questions, anyone?
Questions. So many careers depend on them: sales people, doctors, nurses, teachers, journalists, attorneys — the list goes on and on. I’ve written before about
Zombies!
Have you noticed the recent preoccupation with zombies in television, movies and video games (think “Walking Dead,” “Z Nation” and “World War Z”)? And what
Do You Work in a Zoo?
“Sometimes I feel like I work in a zoo.” That was the comment shared with me by an employee of a business I was visiting.
Facing Our Feelings
We don’t just leave our feelings in the car when we walk into our workplace. They’re part of who we are and we can’t ignore
Speak the Same Language
Everyone has had difficulty communicating with someone. In those moments, you may have thought, “Are we speaking the same language?” Whether that literally means the
Do What You Love
Be honest: do you love what you do? This is a great question to start the year with, in my mind. Many of us could