effective communications

It’s no secret that corporate communications is now a 24/7 endeavor. Through social media, your customers are talking all the time. The question is: are you listening? If you read Sales Encounters of a Different Kind, you learned like I did that it pays to ask more questions when interviewing prospects. In Maybe DIY Isn’t…

If you’re located in a large metropolitan area, then you’ll probably agree that small business owners have many competitors. In the case of Logos Communications, that includes well-established large agencies as well as small PR companies that were formed by communications professionals who were bought-out or lost their jobs as part of the recent economic…

You’ve probably heard the ‘statistic’ that only 7% of our communication effectiveness is based on what we actually say. This all comes from research published in 1971 by Albert Mehrabian, in his book Silent Messages, in which he discussed his research on non-verbal communication. To be sure, we should take such numbers into context, as…

I find myself using the phrase, “This could be highly dangerous,” on occasion. This comes up in different scenarios, such as taking a break from my desk to walk outside to the patio on a pleasant day, sitting down in a lounge chair and enjoying the fresh air and sunshine. And I think to myself…

Your business will thank you. You’ve certainly hear of Administrative Professionals Day, but what about Employee Appreciation Day? Employee Appreciation Day – always the first Friday in March – was founded more than 20 years ago by Dr. Bob Nelson, author of “1001 Ways to Reward Employees” and other books on topics ranging from recognition…

How much time have you wasted trying figure out the message contained in poorly written memos and e-mails? It can be as simple as a memo asking employees to review a new policy, or use a special entrance during business hours. Often, however, poor business writing can lead to such simple messages becoming unclear and…

“What’s your name sweetie?” Yes, those were the words I heard on the other end of the phone recently. Seems incredible, doesn’t it, that a gentleman who was calling a business (to potentially engage in business) would actually say such a thing in the 21st century? The caller had asked to speak to “the owner…