Blog
Do you need Public Relations (PR) right now?
When does a company need to turn to public relations (PR) to get its message out? That is one of the fundamental questions facing business leaders nearly every day. The challenge of making your company known, selling a product or service or idea and clearly stating who you are and what you stand for is a complex one. This requires a willingness to share stuff about yourself that you may not think necessary; it demands a thoughtful review of where you are as a company and what you might have to tell people; and it really calls into the whole
Does Your Company Care?
More and more these days we hear that Millennials want to work for companies that ‘make a difference.’ Companies That Care Day, celebrated March 17,
Multi-tasking, the Myth
You’ve probably heard of MythBusters, the Discovery channel show that is now in its farewell season . When my kids were growing up, they were
‘Appreciate’ Employees with Training
Your business will thank you. You’ve certainly hear of Administrative Professionals Day, but what about Employee Appreciation Day? Employee Appreciation Day – always the first
Who Are You Representing?
This blog may cause some of my fellow publicists to cringe, but I have to ask the question: Who are you representing? One of my
Effective Communications Use Simplicity
How much time have you wasted trying figure out the message contained in poorly written memos and e-mails? It can be as simple as a
Protect Your Business Reputation with Crisis Communications Planning
An employee who was fired for embezzlement starts circulating emails that inform people you are about to go out of business. A contractor is using
Be Connected
When I started my business 16 years ago, I had a large Rolodex containing all of my contacts’ names, addresses and phone numbers. I also
Are You Listening?
“What’s your name sweetie?” Yes, those were the words I heard on the other end of the phone recently. Seems incredible, doesn’t it, that a
Does the customer really matter?
Recently, I was a shopper with a mission. I knew exactly what store I was going to, what product I was going to buy and