When it comes to “do it yourself” (DIY) marketing, many business owners and leaders count on members of their team, some who may have been trained in public relations (PR), marketing, writing and design, or others who are just eager to try creating some marketing or communications content. While this can be an effective strategy, often times the results pale in comparison to what the owner may have had in mind. So, I am here to share with you the challenges of DIY work in many of the areas that the professional team from Logos Communications handles every day, as