Blog
How being transparent is an essential PR ideal
There’s a lot of talk these days about being transparent in our culture, in our connections with one another, and especially in the actions and decisions of local or regional politics and government. As a free and open society, we all understand the value of knowing what’s going on at every level of, say, a state government. This holds true to all kinds of organizations and entities, including businesses. That’s why many get confused and are challenged when there is a reluctance by individual leaders or groups to be candid and open about issues like finances, personnel decisions, timelines or costs
Loving What You Do
“Talent is cheap; dedication is costly.” It’s said to be a remark by an Italian art teacher to the great Michaelangelo very early in his
Collaboration is Not a Dirty Word
It’s no secret that the world is more connected than ever. And by virtue of all these connections — personal, virtual, business, academic, social –
A Case of Mistaken Identity
Back in 1999 when I started Logos Communications, I didn’t set up a website right away. I was bootstrapping the business and trying to conserve
We’re Only Human
It’s been said: To err is human. In fact, there was even a song from the 1980s titled, “I’m only human” by a band called
It’s Good to Be Recognized
Everyone appreciates being recognized for good work. At Logos Communications, our team is no different. We’ve been consistently winning national awards for our client work
What’s Your Game?
It’s August and the expression, “Let the Games Begin” is in full force. For sports enthusiasts, look no further than the 2016 Summer Olympics. For
What Is Your Company’s Brand and Reputation Worth?
It’s no secret that corporate communications is now a 24/7 endeavor. Through social media, your customers are talking all the time. The question is: are
Sales Encounters of a Different Kind
When you’re the owner, president, CEO, or head honcho of any small business, chances are that you’re also the Chief Salesperson. Sales are one of
Summer Vacation – To Go or Not to Go
Summer is a cherished season for many of us in Michigan. Soaking up all the sun and warmth we can get, stealing away to “Up