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How being transparent is an essential PR ideal
There’s a lot of talk these days about being transparent in our culture, in our connections with one another, and especially in the actions and decisions of local or regional politics and government. As a free and open society, we all understand the value of knowing what’s going on at every level of, say, a state government. This holds true to all kinds of organizations and entities, including businesses. That’s why many get confused and are challenged when there is a reluctance by individual leaders or groups to be candid and open about issues like finances, personnel decisions, timelines or costs
Giving Feedback
“Feedback is a gift.” It’s a quote attributed to Jim Trinka and Les Wallace, but it rings true in the world of business. If you’re
It’s Your Social Media – Do you own it?
I’m sure you already know that having an online presence is vital in today’s day and age. But many people don’t realize the importance of
Are You the Expert?
I was meeting with a client recently when he told me that a potential vendor told him that they could provide “X” service, plus they
Can You Win When They Don’t Listen?
Sometimes your clients or customers just don’t listen to you – no matter how good your advice or how much experience you may have. Those
Remember the Telephone?
It’s the “the next best thing to being there.” (1970s Bell Telephone Co. TV ad.) I just called to say …” (From the song, I
Fearless as a Squirrel
You may not think of squirrels as fearless, but something interesting happened that made that phrase come to mind for me. One quiet morning I
What I’ve Learned from Dorothy Zehnder
Dorothy Zehnder, co-founder of the Frankenmuth Bavarian Inn Restaurant will celebrate her 95th birthday on December 1, 2016. And she still works full time. Dorothy
Showing Up
Years ago, a business owner who was a fellow member of NAWBO (National Association of Women Business Owners), said to me, “You are everywhere your
Hooray for Our Clients
You may not know this, but one task that PR agencies often complete is writing award nominations for clients (and often, finding those awards that