Blog

Why Your Writing (Still) Needs a Human Touch
AI is impacting every industry — sometimes for the better, sometimes for the worse. Public relations is no different. To give you some of my biases up front: I’ve always enjoyed the act of writing. I majored in writing in college, and in many ways I still consider myself a “writer” before I consider myself a “marketer,” a “publicist,” or even a “businesswoman.” And as someone who has made writing such a cornerstone of her identity — even building a large portion of my career off of it — of course I’ve been asked a lot of questions about Generative
Marketing is Still Marketing – No Matter Where You Are
Recently, I went on a tour of Israel and Egypt. And while I was there, I noticed a few things. First, there were a lot
Is It a Business or a Hobby?
To be a successful business, act like one. Too often, I’ve met women business owners who gave the impression that their business was their hobby,
The Power of a Smile
“Your best networking tool is a smile. Don’t underestimate its power when meeting people.” This was my quote selected by the Woman’s Advantage Shared Wisdom
Giving Feedback
“Feedback is a gift.” It’s a quote attributed to Jim Trinka and Les Wallace, but it rings true in the world of business. If you’re
It’s Your Social Media – Do you own it?
I’m sure you already know that having an online presence is vital in today’s day and age. But many people don’t realize the importance of
Are You the Expert?
I was meeting with a client recently when he told me that a potential vendor told him that they could provide “X” service, plus they
Can You Win When They Don’t Listen?
Sometimes your clients or customers just don’t listen to you – no matter how good your advice or how much experience you may have. Those
Remember the Telephone?
It’s the “the next best thing to being there.” (1970s Bell Telephone Co. TV ad.) I just called to say …” (From the song, I
Fearless as a Squirrel
You may not think of squirrels as fearless, but something interesting happened that made that phrase come to mind for me. One quiet morning I