Blog
Do you need Public Relations (PR) right now?
When does a company need to turn to public relations (PR) to get its message out? That is one of the fundamental questions facing business leaders nearly every day. The challenge of making your company known, selling a product or service or idea and clearly stating who you are and what you stand for is a complex one. This requires a willingness to share stuff about yourself that you may not think necessary; it demands a thoughtful review of where you are as a company and what you might have to tell people; and it really calls into the whole
More Than a Decade and Still Growing
Logos Communications turned 18 years old recently. When I started the company in 1999, I didn’t know anything about being a business owner. I knew
The Sport of Business
Many of you know that I’m a sports fan(atic). I love watching – and even better, attending in person – Red Wings hockey, Tigers baseball
Our Fathers, Our Leaders
Just like moms are our first teachers, nurses and cheerleaders, dads are our first leaders. There are some interesting parallels between great dads and great
Learning From Mom
Mothers are our first teachers, nurses, cheerleaders and so much more. And do we ever learn a lot from them. Here’s a list of principles
A Cheerleader on Your Side
In my blog, Showing Up, I wrote about the fact that whenever a client is having an event or receiving recognition, or is looking for
It’s Good for Marketers to Recycle
We just celebrated Earth Day and so recycling has been on my mind. I practice recycling in my business and at home, but did you
When the Media Calls, What Happens?
Here’s a true story. A reporter wants to interview two experts for a story he is writing. He knows which organizations he wants to contact
Marketing is Still Marketing – No Matter Where You Are
Recently, I went on a tour of Israel and Egypt. And while I was there, I noticed a few things. First, there were a lot
Is It a Business or a Hobby?
To be a successful business, act like one. Too often, I’ve met women business owners who gave the impression that their business was their hobby,